Business
Lenders Improving Digital Resources for Mortgage and Home Equity to Enhance Loan Origination Experience
Keynova Group, the leading competitive intelligence source for digital financial services, today announced the results of its 2025 Mortgage-Home Equity Scorecard, a consumer experience benchmark evaluating the top 12 U.S.-based mortgage and home equity lenders. Bank of America and PNC tied for first place in the annual Scorecard, which assesses the digital channels of leading bank and non-bank lenders.
About this update from Bank Of America Corporation
[{"type":"text","content":"Bank of America and PNC Tie in Keynova Group's 2025 Mortgage-Home Equity Scorecard","length":86,"tagName":"p","attribs":{}},{"type":"text","content":"WILMINGTON, Del., Aug. 13, 2025 /PRNewswire/ -- Keynova Group, the leading competitive intelligence source for digital financial services, today announced the results of its 2025 Mortgage-Home Equity Scorecard, a consumer experience benchmark evaluating the top 12 U.S.-based mortgage and home equity lenders. Bank of America and PNC tied for first place in the annual Scorecard, which assesses the digital channels of leading bank and non-bank lenders.","length":453,"tagName":"p"},{"type":"image","alt":"Keynova Group Logo (PRNewsfoto/Keynova Group)","displaySize":"","headline":null,"caption":"Keynova Group Logo (PRNewsfoto/Keynova Group)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":178,"url":"https://media.zenfs.com/en/prnewswire.com/ad886139b6cf5abebcd05b7f6bc7d050"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/_qfSyKIRXxsKjXXAfLjcog--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTMxNDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ad886139b6cf5abebcd05b7f6bc7d050","width":400,"height":178}},"href":"https://mma.prnewswire.com/media/2593070/Keynova_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This year's evaluation covers the importance of using digital channels to support visibility into mortgage rates, highlighting advances in integrating loan applications with related tools and ongoing enhancements to home equity products that drive marketability while improving the products' viability for borrowers. Scorecard leader Bank of America continues to be noted for its streamlined mortgage application, expanded mortgage rate information and the ability for applicants to digitally lock a mortgage rate. PNC—tied for first place this year for the first time since 2021—stands out for its real-time mortgage prequalification, its Home Insight Planner tool and for integrating a soft credit pull into its home equity application.","length":746,"tagName":"p"},{"type":"text","content":""High interest rates and stabilizing home prices are pushing today's consumers to focus on identifying ways to make home buying and improvement more attainable and affordable," said Beth Robertson, managing director at Keyn...