Business
Partnership with Telefonica
Partnership with Telefonica.
About this update from Bango Plc
[{"type":"text","content":"\n Bango PLC\n04 May 2006\n\n\n Bango partners with Telefonica Moviles Espana\n Partnership will drive forward off-portal market in Spain\n\nMay 4, 2006 - Bango, the mobile content enabler, has announced a partnership\nwith Telefonica Moviles Espana ('TME'), Spain's leading mobile operator, that\nopens up new and compelling content for consumers to browse and buy outside the\noperator portal from their mobile phone.\n\nBango enables businesses of all sizes to get their content to market quickly and\nat low cost and sell their mobile content directly to mobile users on any\nnetwork via the mobile internet. Content providers can now target the 19.9\nmillion TME subscribers who are able to pay for mobile content on their phone\nbill.\n\nThrough Bango's direct connection to the Telefonica Moviles 'Pagos Movistar'\npayment service, TME subscribers can now browse mobile content outside the\noperator's portal - ranging from ringtones and music tracks to games, pictures,\ninformation services and videos - and pay via their TME phone bill. This gives\nSpanish consumers the same mobile internet payment experience which has proved\npopular elsewhere in Europe.\n\nBango has a pre-existing agreement with TME to allow customers fast and easy\naccess to content outside the Telefonica Moviles portal. This partnership has\nbeen extended to support payments for content hosted outside the portal through\nthe direct connection to the Telefonica Moviles 'Pagos Movistar' payment\nservice.\n\n'Telefonica Moviles Espana is the first Spanish operator to partner with Bango\nto drive the off-portal mobile content market,' said Ray Anderson, CEO at Bango.\n'Up until now, this 'no-surprises' mobile internet payment experience has only\nbeen available to TME subscribers buying content on the operator portal.'\n\n'We are committed to giving our customers the widest choice of content and\nenabling more players to enter the market. This will make the pie bigger for all\nof us,' said Alicia Calvo, Head of Mobile Commerce at Telefonica Moviles Espana.\n'Bango's service makes it easy for content providers to activate mobile services\nand build a business on the mobile internet.'\n\nContent providers sign up for the Bango Service by registering on-line at\nwww.bango.com. They decide how to price and promote their mobile services and\nbecause no integration work is ...