Business
Partnership Agreement
Partnership Agreement.
About this update from Bango Plc
[{"type":"text","content":"\n RNS Number : 4372I Bango PLC 19 November 2008 \n \n19 November 2008 \nBango plc\n('Bango' or the 'Company')\n\nPartnership Agreement\n\nOn 17th November 2008, Bango issued a press release relating to a partnership agreement with Adversitement (full text below). The agreement is consistent with Bango's continuing policy of partnering with organizations which can take Bango products to new customers in both the Payment and Analytics marketplaces. \nBango and Adversitement Partnership\nCombines Omniture web analytics with Bango's mobile analytics\nDigital marketers benefit from a single console to see PC and mobile activity\nBango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture's SiteCatalyst and Bango Analytics.\nAdversitement, an e-marketing web analytics and customer intelligence specialist and Europe's largest authorized service partner of Omniture, is integrating Bango's mobile analytics service alongside Omniture's SiteCatalyst to present a complete and complimentary view for their clients. The solution enables companies with a truly digital marketing approach to maximize their return from both the PC and mobile web.\nDigital marketers currently face the problem of setting up and using separate solutions for measuring their PC and mobile web activity. This is time consuming and complex with the need for in-house expertise. By bringing the two together, Adversitement offers a turnkey solution enabling clients to immediately start measuring both channels and seeing an integrated view of all activities with an ability to easily compare data.\n'Providing a combined solution is a real need for our clients. We're excited to be able to meet this by providing Bango's best of breed mobile analytics solution and the leading analytics platform from Omniture in an easily accessible tool,' said Matthijs Keij, Business Consultant at Adversitement.\nOmniture's SiteCatalyst presents detailed web metrics to help review campaigns and website effectiveness. More recently this has expanded to include some mobile metrics which are complimented and extended by Bango's mobile analytics solution. Bango's technology enables individual identification of mobile visitors to provide an accurate visitor c...