Business
Bango launches Direct Carrier Billing in India
Bango launches Direct Carrier Billing in India.
About this update from Bango Plc
[{"type":"text","content":"\n \nRNS Number : 3268X Bango PLC 05 May 2016 \n\n05 May 2016\nBANGO PLC\n(\"Bango\")\n \nBango launches Direct Carrier Billing in India with Google Play and Idea Cellular\n \n· First Google Play Direct Carrier Billing (DCB) in India through Bango Payment Platform\n· Launch with Idea Cellular India continues Bango's success in major new territories \n· Follows first Google Play DCB activations in Africa and Latin America in 2015\n \nCambridge, UK. 5 May 2016. Bango plc (AIM:BGO), the mobile payments company, announces that it has implemented Direct Carrier Billing (DCB) for Google Play with Idea Cellular in India. This is the first time Android users in India have been able to charge purchases in the Google Play store to their phone bills. Idea is the sixth largest mobile operator in the world, their 182 million subscribers can now use DCB to pay for apps, games, music, movies and much more from Google Play, charging the cost to their phone bill in one-click. \n \nIndia is the world's third largest smartphone market (GSMA, 2015), and Android devices are extremely popular. Credit card penetration in India is less than 3%, limiting customers' ability to purchase mobile content and services. With today's launch, Idea subscribers have a secure payment method that works on pre and post-paid mobile billing plans, both on the Idea data network and over Wi-Fi. This capability opens up the vast world of mobile entertainment content and services offered in Google Play to Idea customers, setting the pace in India for other app stores and operators to follow. \n \nThis launch with Idea Cellular is the latest example of a major new market for app stores pioneering Direct Carrier Billing with the Bango Payment Platform. Carrier billing for Google Play was implemented for the first time in Latin America and Africa through Bango in 2015. The Bango Payment Platform enables the app store to maintain a standard technical and operational model for carrier-billed payments everywhere, with Bango handling local market variations to ensure stores can scale payments quickly and consistently.\n \nIn other high growth, emerging markets, Bango has reported an increase in content sales by over 10 times after the launch of carrie...