Business
Agreement with Yahoo
Agreement with Yahoo.
About this update from Bango Plc
[{"type":"text","content":"\n Bango PLC\n12 September 2006\n\n\n Bango plc\n ('Bango' or the 'Company')\n\n Agreement with Yahoo!\n\n Bango signs mobile search marketing agreement with Yahoo!\n\nLos Angeles, CA., September 12, 2006 - Bango (AIM:BGO), the leading platform\nprovider for the mobile internet, today announced an agreement with Yahoo! Inc.\n('Yahoo!'), a leading global Internet brand, to deliver search marketing\nproducts and services to the mobile internet marketplace. By pairing its mobile\ninfrastructure platform and network of thousands of mobile sites with Yahoo!'s\nleading search marketing offerings, Bango is the first to provide a\ncomprehensive solution for businesses seeking to reach mobile consumers\nworldwide.\n\nUnder the terms of the agreement, Bango will offer Yahoo! search advertising\nproducts and services to mobile content providers, through the integration of\nBango's platform and Yahoo!'s mobile marketing service. This also creates a\none-stop solution that allows businesses of all sizes to easily establish a\nmobile presence and billing capability, then create mobile search advertising\ncampaigns on Yahoo! to target users who are looking for products and services\nthrough their mobile devices. In addition, businesses can track the performance\nof their Yahoo! mobile search ad campaigns through Bango's mobile analytics\ntools and leverage Bango's deep customer data to accurately measure the\nlong-term value of the customers they acquire through those campaigns.\n\nUsers will benefit from a better experience in searching for and finding content\non their mobile devices.\n\nThis agreement has potential business benefits for Bango. Bango enabled content\nproviders can quickly and easily exploit new mobile advertising opportunities\nbeing presented by Yahoo! to grow their business with Bango. Bango and the\nproducts Bango offers will become more visible to a much wider range of content\nproviders through Yahoo!'s sales and marketing activities. Yahoo!'s selection of\nBango as a business partner to expand the mobile internet marketplace validates\nBango's products, technologies and market position.\n\nThese factors are expected to have a positive effect on sign-ups for the Bango\nService as well as individual transaction fees from content providers who use\nthe Bango Service to collect payment for mobile content and services.\n\n'...