2007 in Review

Bango PLC 13 December 2007 BANGO PLC ('Bango' or 'the Company') Review of 2007 2007 was the year of strong commercial gains from opening up the mobile web Vodafone UK moves to the top spot in off-portal sales through Bango December 13, 2007 - Looking back over 2007, Bango (AIM: BGO) reports strong commercial gains for UK operators that moved to open up the mobile web, with Vodafone UK rising to first place in the value of off-portal content sales through Bango. Measured across its total base of content providers, Bango saw traffic grow fastest on networks where steps were taken to encourage more browsing off-portal and payout rates increased to content providers. Key drivers initiated by the mobile operators in promoting the access and sale of content on the mobile web include putting a search box onto the operator portal for off-portal content searching; introducing flat rate data charges to encourage more mobile web browsing; and providing higher price points and high payout rates which encourage content providers to run promotions on these networks as they receive a better return on their marketing investment. Vodafone has benefited from being among the first to offer a clean, consumer friendly WAP billing interface. It also supports the move from a portal model to a more open search based model by placing a search box prominently on the Vodafone Live! home page. The payout rates are among the highest of all the UK operators. 'By moving decisively to support off-portal content sales Vodafone has moved up the league table to claim pole position in the value of off-portal sales through Bango,' commented Ray Anderson, CEO of Bango. 'We foresee the UK operators battling to offer even better payout rates approaching that of credit cards.' Compared to Premium SMS where content providers marketed through the web or in print, today's content providers are choosing to market more efficiently to users who are already actively browsing the mobile web. Content providers are buying mobile advertising and utilising search marketing to drive traffic on specific networks and can choose users with certain handsets. The mobile web gives content providers other important benefits. For example, offers can be targeted to users with Bango identifying between new or repeat customers; marketing campaigns can be more accurately tracked and analysed with more sophisticated tools to calculate the return on investment and there is more repeat business within the browse and buy Internet session. 'More businesses are now launching a mobile web presence so they can engage directly with their consumers anytime and from anywhere,' added Anderson. ' Through a common integration point, Bango makes it easy for them to drive traffic to a mobile website, understand who the visitors are, track marketing campaigns and collect payment for digital content world-wide.' For further information: Bango plc ICIS Limited Panmure Gordon & Co Tel. +44 1223 472777 Tel. +44 20 7651 8688 Tel. +44 20 7459 3600 Ray Anderson, CEO Tom Moriarty Aubrey Powell Peter Saxton, CFO Caroline Evans-Jones Stuart Gledhill About Bango Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit. Through Bango's global exchange, content providers see all users as a unified global community. Users easily discover and access the widest range of content and the world's leading mobile operator's partner with Bango to give their subscribers the widest choice. Billing providers, search engines and advertisers are automatically connected to content providers in Bango's global exchange. Bango has offices in USA, UK, Spain and Germany and is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com This information is provided by RNS The company news service from the London Stock Exchange