Business
Middle-Income Americans Accelerated Car Buying Plans in Q2, Santander US Survey Finds
BOSTON, July 28, 2025--Santander Holdings USA, Inc. ("Santander US") today announced new survey findings that show middle-income Americans have accelerated their car buying timelines amid uncertainty about future prices. While 52% had delayed a vehicle purchase over the past year due to cost, 55% are now considering buying in the year ahead, up from 47% in Q1. This is the first time in eight quarters of research that prospective buyers outnumber those delaying a purchase—indicating that pent-up
About this update from Banco Santander, S.a.
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