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Ballard Announces Rebranding as Industry Enters Next Phase of Development
Ballard Announces Rebranding as Industry Enters Next Phase of Development Canad...
About this update from Ballard Power Systems Inc.
[{"type":"text","content":"\n \n \n \n Ballard Announces Rebranding as Industry Enters Next Phase of Development\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n VANCOUVER, BC\n \n ,\n \n June 24, 2021\n \n /CNW/ - Ballard Power Systems (NASDAQ: BLDP) (TSX: BLDP) today announced a rebranding to reflect the next phase of the company's journey as a global provider of zero-emission fuel cell technology. The hydrogen and fuel cell industry has reached an important inflection point with scaled commercialization expected over the next decade. With a leading position in the fuel cell industry, Ballard is forecasting significant growth and development through 2030.\n \n \n \n \n \n \n \n \n \n \"Since the company's founding in 1979, Ballard has been dedicated to zero-emission energy,\" said\n \n Randy MacEwen\n \n , President and Chief Executive Officer. \"And, now the global transition to clean energy is clearly underway. With over 30 countries having announced hydrogen strategies, there is a strong commitment globally that hydrogen will play a critical role in the decarbonization of energy, mobility and industry. We are particularly excited with the expected volume adoption of hydrogen fuel cells to decarbonize hard-to-abate mobility sectors, including bus, truck, train and marine applications. As we enter a new era with a growing opportunity set and investment, it is timely for a brand refresh.\"\n \n \n The rebranding includes a redesign of the company's logo, tagline, website and communication tools. Ballard's new logo is familiar but refreshed. The sense of forward motion reflects our ability to advance and innovate while holding to the values that brought us to where we are today. The new tagline,\n \n Here for life\n \n TM\n \n \n has multiple dimensions. To society and all our stakeholders,\n \n Here for life\n \n TM\n \n \n reflects our vision to deliver fuel cell power for a sustainable planet. It connotes our purpose to decarbonize mobility to mitigate the existential threat of climate change and pass on to the next generation a more livable planet. ...