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Backstageplay Inc. announces license agreement and launch of American Music Award winner Daughtry-inspired social games room
Backstageplay Inc. announces license agreement and launch of American Music Award winner D...
About this update from Backstageplay Inc.
[{"type":"text","content":"\n\n\n\nBackstageplay Inc. announces license agreement and launch of American Music Award winner Daughtry-inspired social games room\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nVANCOUVER, Sept. 7, 2017\n\n\n\nVANCOUVER, Sept. 7, 2017 /CNW/ - Backstageplay Inc. (NEX‐TSXV Exchange: BP.H) (the \"Company\") is pleased to announce that it has finalized its first commercial license agreement with American Music Award winner Daughtry, where it will launch and manage a Daughtry-inspired and branded social gamesroom on its social gaming platform at daughtry.backstageplay.com. Revenue generated from the Daughtry gamesroom will be shared equally by the parties, after certain agreed expenses. The Daughtry-inspired games room will launch in mid-September and will be promoted by the band through social media throughout the fall and throughout their 2018 touring season. \n\nDaughtry is an American rock band formed and fronted by namesake Chris Daughtry, who was a finalist on the 5th season of American Idol. Their self-titled debut album was released in November 2006 and reached number one on the Billboard 200. The album produced four Top 20 hits on the Billboard 100 and Chris Daughtry who with current band members Josh Steely, Brian Craddock, Josh Paul, Elvio Fernandes and Brandon Maclin have earned four Grammy Award nominations, won 4 American Music Awards and brought their emotionally resonant music to sold out arenas in South Africa, Singapore and the Philippines.\n\n\"We are delighted to have reached the point where we are commercializing our social gaming concept for the music industry into a reality through the launch of our first band Daughtry,\" said Scott White, Backstageplay's CEO. \"Daughtry's alternative rock style blends perfectly with our existing gamification content. We were delighted to have hosted Chris and the rest of the band in Toronto while they were in town during their summer tour and we look forward to working with them as we work on new ways to enhance engagement with their fans.\"\n\nAs part of the compen...