Business
Backstageplay Announces Addition to Its Upstage Token Advisory Team and Update on Token Development
Vancouver, British Columbia--(Newsfile Corp. - March 15, 2018) - Backstageplay Inc. (TSXV: B...
About this update from Backstageplay Inc.
[{"type":"text","content":"Backstageplay Announces Addition to Its Upstage Token Advisory Team and Update on Token DevelopmentVancouver, British Columbia--(Newsfile Corp. - March 15, 2018) - Backstageplay Inc. (TSXV: BP.H) (the \"Company\") announced today the appointment of Mr. Les Borsai as an Advisor to its blockchain initiative currently in development in conjunction with its partner Hexbite Labs Inc.Les Borsai spent the first decade of his music and entertainment industry career focused on touring and artist management. Over the past ten years, he has become a leading digital music entrepreneur focused on mobile, apps and games development, founding both gridMob and Songlily, and completing licensing and similar arrangements with EMI, Sony/ATV, Universal Music Publishing Group, Disney Music Group and Warner/Chappell.\"With music and gaming being at the cornerstone of my consulting practice over the last couple of decades, I'm intrigued with Backstageplay's crypto-currency model and acknowledge that there is nothing like it in the music industry today,\" said Les Borsai, \"I am familiar with the deep connections that the Backstageplay team have developed within the music industry and am impressed with both the gamification system they have created and the rationale for adding their Upstage token as an innovative way for Artists to reward fan participation. I look forward to sharing the connections I have developed over my career who will assist the Company build, launch and promote its Upstage token.\"Over the past 36 months, Mr. Borsai has narrowed his consulting practice into the blockchain where he has provided marketing, business development and consulting services to leading blockchain companies at various stages of their development. Some of his clients include Ripple, RightMesh, Props Project, Streame and YouNow. Mr. Borsai also provides general business development and executive consulting services to other multinational customers such as Zynga, Shazam, Giphy, Allihoopa and Membran Entertainment Group.Backstageplay offers a disruptive new fan club tool, which gives Artists a more personal way to interact with their fans through gamification. As part of the recipe to extend and enhance fan status and loyalty, the Company embarked on the creation of a companion software platform, which uses blockchain technology, in an effort to enhance the...