Business
B. Riley Financial Rebrands B. Riley FBR, GlassRatner, and Great American Group
Adopts B. Riley Brand Names to Drive Marketing Realignment and Greater External Consistency Among Affiliated Companies LOS ANGELES, Sept. 14, 2020
About this update from Brc Group Holdings, Inc.
[{"type":"text","content":"Adopts B. Riley Brand Names to Drive Marketing Realignment and Greater External Consistency Among Affiliated Companies\n\n\nLOS ANGELES, Sept. 14, 2020 /PRNewswire/ -- B. Riley Financial, Inc. (NASDAQ: RILY) (\"B. Riley\" or the \"Company\"), a leading business advisory and financial services company, today announced it has adopted new brand names across its subsidiary companies to provide greater external consistency and affiliation among the diverse stakeholders it serves.\n\n \n \n \n \n \n \n\n \nB. Riley has experienced meaningful growth since its founding in 1997 by co-Chief Executive Officers Bryant Riley and Tom Kelleher. The Company's brand realignment follows the integration of a series of acquisitions B. Riley has completed since 2015 which include, among others, Friedman, Billings & Ramsey (FBR & Co.); GlassRatner; Great American Group; and Wunderlich Securities.\n\"The addition of these companies over the last five years has meaningfully transformed our B. Riley platform. As we look ahead to future growth, our goal is to drive greater visibility and awareness for the depth and breadth of B. Riley's diverse suite of services and our ability to deliver end-to-end solutions to support our clients, partners and stakeholders,\" said Bryant Riley, Chairman and co-Chief Executive Officer, B. Riley Financial.\n\"B. Riley's mission is to leverage our collective capabilities and expertise to maximize client and shareholder value,\" said Tom Kelleher, co-Chief Executive Officer, B. Riley Financial. \"The rebranding will lead to greater efficiencies and an even stronger alliance between our businesses, allowing us to offer a higher level of service to our clients going forward.\"\nThe company will retain its full name, B. Riley Financial, Inc., as the publicly listed entity, which also serves as the parent holding company. Its affiliated subsidiaries now operate under \"B. Riley\" marketing names which emphasize the distinct and complementary capabilities each unit provides:\nB. Riley Advisory Services offers specialty financial consulting advisory related to bankruptcy, restructuring, crisis management, forensic accounting, litigation matters, in addition to appraisal and valuation services. Formerly known as GlassRatner Advisory & Capital Solutions and Great American Group Advisory & Valuation Services, the groups operating a...