Sports
AXA Promotes Holistic Wellness and Strengthens Community Bonds Through Liverpool FC Hong Kong Tour
As the proud Official Global Training Partner of Liverpool FC (LFC), AXA Hong Kong and Macau (AXA) has promoted holistic wellness through the LFC Hong Kong Tour and a series of football initiatives, which sparked widespread excitement across the city. The highly anticipated Liverpool FC vs AC Milan match, held on 26 July, marked a historic moment for football enthusiasts across Hong Kong and brought immense joy to many. Building on this momentum, AXA has launched a series of impactful community
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[{"type":"text","content":"Fuelling inclusion, wellness, and football passion of all ages","length":62,"tagName":"p"},{"type":"text","content":"HONG KONG, Aug. 7, 2025 /PRNewswire/ -- As the proud Official Global Training Partner of Liverpool FC (LFC), AXA Hong Kong and Macau (AXA) has promoted holistic wellness through the LFC Hong Kong Tour and a series of football initiatives, which sparked widespread excitement across the city. The highly anticipated Liverpool FC vs AC Milan match, held on 26 July, marked a historic moment for football enthusiasts across Hong Kong and brought immense joy to many. Building on this momentum, AXA has launched a series of impactful community initiatives prior to the match, making the spirit of football accessible to everyone.","length":635,"tagName":"p"},{"type":"text","content":"Since 2018, AXA has proudly partnered with LFC as their Global Training Partner, united by a common goal: to promote well-being, encourage healthy lifestyles, and support progress for LFC fans and AXA customers alike. This partnership reflects AXA's brand purpose: Act for human progress by protecting what matters.","length":319,"tagName":"p","attribs":{}},{"type":"text","content":"Exclusive Meet & Greet with Liverpool FC Players & Legend","length":65,"tagName":"p","attribs":{}},{"type":"text","content":"The LFC Hong Kong Tour ignited with an Exclusive Meet & Greet with Liverpool FC Players & Legend on 22 July, sparking excitement among internal staff and guests as they can hear inspiring stories of resilience and success up close. Colleagues were thrilled to interact with LFC first-team players and legends, including the German midfielder Florian Wirtz, who joined this summer for a record-breaking transfer fee in the Premier League; Dutch right-back Jeremie Frimpong, also a new signing this summer; and the former goalkeeper Jerzy Dudek, who has won the UEFA Champions League with Liverpool. This vibrant kickoff set the tone for a series of initiatives that brought the spirit of football to the wider community, reflecting AXA's commitment to sharing joy and passion and fostering community bonds with sports.","length":834,"tagName":"p","attribs":{}},{"type":"text","content":"AXA X Liverpool FC Soccer Clinic 2025","length":37,"tagName":"p","attribs":{}},{"type":"text","content":"The AXA x Liverpool FC Soccer Cli...