Business
AXA BetterMe Weekend Celebrates Fifth Anniversary
AXA Hong Kong and Macau (AXA) is excited to announce the return of its annual community event, the AXA BetterMe Weekend. Now in its fifth year, the carnival underscores AXA's commitment to promoting holistic well-being and advancing sustainable development within the community. This milestone edition will be held on 25 to 26 October (Saturday and Sunday) at AXA WONDERLAND, WestK, and feature AXA brand ambassador and award-winning actress and singer Sammi Cheng as the opening act. Admission is fr
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[{"type":"text","content":"Championing holistic well-being and sustainable livingBuilding for a healthier future","length":86,"tagName":"p"},{"type":"text","content":"HONG KONG, Oct. 8, 2025 /PRNewswire/ -- AXA Hong Kong and Macau (AXA) is excited to announce the return of its annual community event, the AXA BetterMe Weekend. Now in its fifth year, the carnival underscores AXA's commitment to promoting holistic well-being and advancing sustainable development within the community. This milestone edition will be held on 25 to 26 October (Saturday and Sunday) at AXA WONDERLAND, WestK, and feature AXA brand ambassador and award-winning actress and singer Sammi Cheng as the opening act. Admission is free and no pre-registration required, welcoming the public to enjoy a vibrant weekend of positivity, connection, and family-friendly activities.","length":687,"tagName":"p"},{"type":"text","content":"Since its launch in 2021, this initiative has been held annually in October to coincide with World Mental Health Day, raising awareness of mental well-being while actively promoting environmental protection and sustainable living. This beloved now a well-regarded community event in Hong Kong, it has become a key platform for AXA to champion holistic health. Last year's edition attracted a record attendance of nearly 13,000 participants. This year's theme, "AXA BetterMe Express," continues to focus on three core pillars: "Mind Health", "Physical Health", and "Sustainable Living". Through a wide range of engaging activities — including interactive booths, stage performances, complimentary workshops, and recreational facilities — participants will enjoy a vibrant and educational experience that highlights the intrinsic link between mental and physical well-being and environmental sustainability.","length":953,"tagName":"p"},{"type":"text","content":"Sally Wan, Chief Executive Officer, AXA Greater China, said, "AXA remains deeply committed to promoting holistic health — encompassing physical, mental, and spiritual well-being. Our annual 'AXA BetterMe Weekend' serves as a key platform to advocate for healthier living and foster positive energy across society through meaningful partnerships. It is also our way of giving back, turning our commitment into tangible action for the community. As we celebrate the f...