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Aware’s Newly Appointed Chief Product Officer to Lead Biometric Deepfake Discussions at Identity Week Europe 2024
CPO Heidi Hunter to Present on Topics Timely to the Biometrics Industry BURLINGTON, Mass., May 30, 2024 (GLOBE NEWSWIRE) -- Over the past few years,
About this update from Aware, Inc.
[{"type":"text","content":"CPO Heidi Hunter to Present on Topics Timely to the Biometrics Industry\nBURLINGTON, Mass., May 30, 2024 (GLOBE NEWSWIRE) -- Over the past few years, businesses and consumers across the globe have been delighted and terrified by the emergence of artificial intelligence (AI). The technology no longer needs an introduction to consumers. Further, it has evolved beyond a software buzzword into a strategic investment area for businesses and has been accepted by consumers through user-friendly applications on their devices. Alarmingly, the usage and manipulation of AI-based software for committing fraud has also evolved. Biometric deepfakes have experienced exponential growth, doubling in number every six months. Organizations and consumers are quickly finding that fraudsters are able use AI for their own nefarious purposes. Against this backdrop, Aware, Inc., a global biometric identity platform company, will be showcasing its offerings and speaking at Identity Week Europe 2024, June 11 - 12, 2024 in Amsterdam (booth #294). Here, the company’s new Chief Product Officer, Heidi Hunter, will lead speaking engagements and booth discussions around demystifying deepfakes for attendees. “Deepfakes aren’t necessarily a new problem, but the tools needed to create them are becoming much more readily available and advanced,” says Hunter. “Despite the growing threat of deepfakes in identity management, individuals’ online presence, and society overall, many people still don’t know what a deepfake is. That’s why Aware will spearhead sessions dedicated to exploring this question; various deepfake creation methods; and top strategies to prevent them.” Hunter has more than 10 years of experience in product strategy and development, product market fit, product management, data analysis and automation, and market intelligence. In addition to being an expert on fraud prevention, she brings demonstrated success in securing product market fit and driving product adoption, enabling organizations to develop and systematically expand their product offerings and build solutions to customer challenges through software. “As the identity industry continues to evolve, and Aware continues to transform, we couldn’t be more excited to have Heidi on the leadership team,” said Bob Eckel, president and chief executive officer at Aware. “With her expansive expertise ov...