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Sera Labs, a Subsidiary of CURE Pharmaceutical, Consummates Exclusive International Distribution Agreement With Leading Canadian Distributor
Sera Labs, a Subsidiary of CURE Pharmaceutical, Consummates Exclusive International Distribution Agreement With Leading Canadian Distributor.
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[{"type":"text","content":"\n LOS ANGELES and TORONTO, Dec. 09, 2021 (GLOBE NEWSWIRE) -- The Sera Labs, a wholly owned subsidiary of CURE Pharmaceutical Holdings (OTCQB: CURR) today announced its global expansion into Canada by engaging Northern Response International for the exclusive distribution of the entire plant-based, clean Seratopical Revolution® skin care line, which comprises stellar packaging, affordable price points, a proprietary delivery system and the Company’s Global Brand Ambassador and international icon Nicole Kidman. Northern Response International is one of the leading distributors in Canada and will be selling the line through direct-to-consumer channels and major wholesaler/retailers in the Canadian marketplace, positioning Seratopical Revolution as a masstige line. Northern Response is known for building brands in Canada for some of the biggest U.S. health, wellness and beauty consumer product lines including: ProActiv®, Sonicare® Toothbrush, Meaningful Beauty®, and Beach Body to name a few. “This collaboration achieves one of our key strategies enabling us to reach new markets and expand Sera Labs' brand portfolio internationally. We are very excited by the partnership with Northern Response and marks the beginning of our initiative to become a global power house brand,” said Nancy Duitch, Sera Labs CEO and CURE Pharmaceutical Chief Strategic Officer. “Our leadership as a Canadian distributor is a result of our years of experience, significant sales force, and a unique understanding of Canadian customers including English and French Canadian,” stated Nicole Andani, VP of International Sales and Marketing for Northern Response International. “This gives us an advantage in building a ‘lifetime brand’ versus just a trend that doesn’t have staying power. We are excited to team up with such a quality masstige brand, spearheaded by a global sensation, Nicole Kidman, and backed by the science of Sera Labs. Seratopical is reinventing the skin care and anti-aging category and breathes new life into an important space, particularly as the pandemic has given us a greater understanding of the increased need for self care.”  About Northern Response International Located in Toronto, Ontario, Canada, Northern Response has been a pioneer ...