Business
Nicole Kidman Partners With Sera Labs A CURE Pharmaceutical Company As A Strategic Business Partner And Global Brand Ambassador
Nicole Kidman Partners With Sera Labs A CURE Pharmaceutical Company As A Strategic Business Partner And Global Brand Ambassador.
About this update from Avenir Wellness Solutions Inc.
[{"type":"text","content":"\n\n\n\nNicole Kidman Partners With Sera Labs A CURE Pharmaceutical Company As A Strategic Business Partner And Global Brand Ambassador\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nNicole Kidman Partners With Sera Labs A CURE Pharmaceutical Company As A Strategic Business Partner And Global Brand Ambassador\nSera Labs is a Leading CBD Health, Wellness & Beauty Company\nKidman's partnership is exclusively with Sera Labs Topicals\nPR Newswire\nLOS ANGELES, Dec. 10, 2020\n\n\n\nLOS ANGELES, Dec. 10, 2020 /PRNewswire/ -- The Sera Labs Inc., a wholly owned subsidiary of CURE Pharmaceutical Holdings (OTCQB: CURR) has enlisted Oscar, Golden Globe and Emmy Award-winning Nicole Kidman as the brand's first-ever strategic business partner and global brand ambassador for their topical products. In addition to being the face of the brand, Kidman will play an integral role in the strategic direction of product development and messaging. \n\"We could not be more excited by Nicole's decision to join our team,\" says Nancy Duitch, Sera Labs CEO and CURE Pharmaceutical Chief Strategic Officer. \"We wanted to work with someone who genuinely cares about growing the business as much as we do. A person just looking to lend their name was never going to work for us. She is savvy, forward thinking and embodies our brand values.\" \nKidman became a proponent of the benefits of topical CBD when she experimented with it on an ankle injury last summer. She will bring her vast experience of the beauty sector to help Sera Labs boost its multi-channel distribution efforts and sales for its anti-aging skincare line, Seratopical® and topical ultra-hydrating and pain relief body creams and serums. The deal includes nine current Sera Labs topical products with an additional three products set to launch in 2021 where Kidman will be key in development. \n\"The partnership with Sera Labs was an easy decision for me,\" states Kidman, Sera Labs Strategic Partner and Global Brand Ambassador. \"With my injury last year, I experienced the benefit of CBD wellness products firsthand. I believe these pro...