Business
Avanos Expands Direct Operations for MIC-KEY* Enteral Feeding Products in the UK starting July 2025
Avanos Medical, Inc. (NYSE: AVNS) a global medical technology company, today announced that it will take direct responsibility for the sales and distribution of its MIC-KEY enteral feeding products in the United Kingdom, effective 25 July 2025. This strategic move reflects Avanos' commitment to prioritizing customer needs, enhancing product availability into the future, and providing a seamless experience for healthcare providers and patients.
About this update from Avanos Medical, Inc.
[{"type":"text","content":"ZAVENTEM, Belgium, April 2, 2025 /PRNewswire/ -- Avanos Medical, Inc. (NYSE: AVNS) a global medical technology company, today announced that it will take direct responsibility for the sales and distribution of its MIC-KEY enteral feeding products in the United Kingdom, effective 25 July 2025. This strategic move reflects Avanos' commitment to prioritizing customer needs, enhancing product availability into the future, and providing a seamless experience for healthcare providers and patients.","length":500,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Avanos Medical Inc.)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Avanos Medical Inc.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":65,"url":"https://media.zenfs.com/en/prnewswire.com/a3171dfd9d9d08106baabe2b965e0542"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/KRp2NVXwfDM6PDPsfmGn4Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTExNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/a3171dfd9d9d08106baabe2b965e0542","width":400,"height":65}},"href":"https://mma.prnewswire.com/media/713850/Avanos_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"For the past 29 years, Vygon UK, a leading supplier of surgical and medical devices has been a valued distributor of the MIC* and MIC-KEY family of products, playing an integral role in supporting hospitals, clinicians, carers, and patients across the UK. With this transition, Avanos will manage all sales, support, and distribution directly, reinforcing its dedication to delivering high-quality enteral feeding solutions.","length":424,"tagName":"p"},{"type":"text","content":""By bringing MIC-KEY sales and distribution in-house, we are strengthening our direct relationship with healthcare professionals and patients," said Dieter Krines, Vice President and General Manager, International, Avanos. "This move aligns with our strategy to directly support our customers and ensures we can continue providing trusted, innovative solutions that improve patient care."","length":408,"tagName":"p"},{"type":"text","content":""We have been proud to represent MIC-KEY in the UK for nearly three decades and thank our customers for the trust they've placed in Vygon UK over the years," said Les Davies, Managing Director at Vygon UK. "As a t...