Press release
Autodesk Unveils Refreshed Brand to Strengthen Customer Connection and Shape the Future of Design and Make
Brand evolution launches with Let There Be Anything global campaign, refreshed identity, and a U.S.-only ad starring Tony Hale airing during the NBA Playoffs.
About this update from Autodesk, Inc.
[{"type":"text","content":"Brand evolution launches with Let There Be Anything global campaign, refreshed identity, and a U.S.-only ad starring Tony Hale airing during the NBA Playoffs. \nSAN FRANCISCO, May 9, 2025 /PRNewswire/ -- Autodesk today unveiled one of its boldest brand transformations in its 43-year history with the launch of Let There Be Anything, a campaign celebrating the ingenuity of the people who design and make the world around us – and the technology that powers their work.\n\n \n \n \n \n \n \n\n \nDeveloped in partnership with Autodesk's new creative agency of record, Giant Spoon, the global campaign debuts with a U.S.-only 60-second ad starring Emmy-winner Tony Hale (Veep, Arrested Development). Airing during the NBA Playoffs starting in Round 2, the spot features Hale as God, traveling the world in awe of what Autodesk customers have designed and made – from buildings and bikes to blockbusters and beyond. The ad draws a playful parallel between the omnipresence of divine creation and the omnipresence of human ingenuity – celebrating our customers' impact while showcasing the power of Autodesk's platform in an entertaining, unified, and memorable way.\nIn an unexpected experiential twist, in-game fans and national viewers will spot Hale's character attending the NBA Playoff game live to ignite conversation and build anticipation. Autodesk will also give away the jersey worn by Hale's character and share an extended cut of the ad on the campaign landing page.\nDirected by Jody Hill, the spot uses humor and metaphor to cut through, providing an approachable entry point into Autodesk's portfolio of Design and Make products. The spot bridges brand and product in a fresh, entertaining way that's rarely seen but built to capture attention. \n\"This campaign is a celebration of human ingenuity and a tribute to the brilliance of our customers,\" said Dara Treseder, Chief Marketing Officer of Autodesk. \"It marks the next chapter of our brand and reinforces our commitment to helping people design and make anything. Every day, Autodesk customers are quietly shaping the world around us. For those looking to design and make with greater efficiency and impact, Autodesk offers technology that empowers them to do just that.\" \n\"Autodesk has a long-standing legacy of fueling the creativity and innovation of humanity. Few software-first companies ca...