Business
Authentic Heroes To Launch Brett Favre Memorabilia With Delivery Of First Inventories
Authentic Heroes To Launch Brett Favre Memorabilia With Delivery Of First Inventories.
About this update from Authentic Holdings Inc.
[{"type":"text","content":"\n Somerset, NJ, Jan. 21, 2020 (GLOBE NEWSWIRE) -- Authentic Heroes, a subsidiary of Global Fiber Technologies, Inc. (OTCQB: GFTX), is pleased to announce that Brett Favre Limited-Edition Jerseys will be in-stock in March allowing  the Company to deliver its latest “Event Worn Reborn” products to customers. Paul Serbiak, GFTX CEO stated:  “After successfully taking several pre-orders, we can now look to implement an aggressive marketing campaign in the middle of 1st quarter knowing that we will have finished product in a handful of weeks. Our “Win a Brett Favre Jersey” contest generated significant numbers of leads on a very low budget. This was extremely encouraging and demonstrated that our advertising strategy is capable of rapidly generating sales leads very cost efficiently. During the contest and pre-sales events we developed useful information that will allow us to fine tune our marketing plan for the upcoming product launch. Initially, we will be targeting an affinity group of  well over 1 million Brett Favre fans on Facebook with only a few thousand authenticated jerseys to sell. A video message from Brett Favre addressing his fanbase that discusses the significance of the original jersey as well as the importance of the “give-back” program associated with our sales efforts will be the initial focus of our social media campaign.  We are proud to help sponsor the Football Greats Alliance organization and their give back program which supports retired football players. Chris Giordano, GFTX President and Chairman stated, “There is no other offering in the marketplace like this. We are democratizing game worn memorabilia with a one of a kind process that personifies our “Game Worn Reborn” concept for collectable sports fanwear. It has been a long and challenging road in getting the company to this point. I would like to commend our CEO Paul Serbiak for his never-ending commitment and outstanding job in developing our supply chain and proprietary manufacturing process. I would also like to thank Scott Todd a member of our Board of Directors and Senior VP of licensing at Graj and Gustavsen https://ggny.com/ for his understanding the true meaning of being a Board member. Scott has helped us develop key relationships. coupling our breakthrough ...