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Aurora Launches New European Websites, Showcasing Science-Backed Cannabis Leadership
Aurora Launches New European Websites, Showcasing Science-Backed Cannabis Leadership PR N...
About this update from Aurora Cannabis Inc.
[{"type":"text","content":"Aurora Launches New European Websites, Showcasing Science-Backed Cannabis Leadership\n\n\nAurora Launches New European Websites, Showcasing Science-Backed Cannabis Leadership\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntar{\nTEXT-ALIGN: RIGHT\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\nPR Newswire\n\n\nNASDAQ | TSX: ACB\nLaunch of improved, localized websites underscores Aurora's long-term strategy for growth and engagement across key European medical markets\nEDMONTON, AB, Feb. 3, 2026 /PRNewswire/ - Aurora Cannabis Inc. (NASDAQ: ACB) (TSX: ACB), the Canadian-based leading global medical cannabis company, announces the launch of four brand new websites to support key European markets, continuing its investment in the region through a more focused, locally-relevant digital presence. The refreshed platforms are designed to better reflect Aurora's science-backed approach, manufacturing expertise, and brand strength, while improving engagement with healthcare professionals, partners, and prospective employees across Europe. The central European site, www.auroramedicine.com, provides easy access to the dedicated regional sites for Germany, the UK, and Poland.\n\n\n\n\n\n\n\n\"Our new European websites are a demonstration of our ongoing investment and long-term commitment to Aurora's fastest growing region,\" says Andreas Dotterweich, Senior Vice President, Aurora Europe. \"The sites leverage our global leadership in medical cannabis, putting our products, scientific expertise and partnerships front and centre, providing enhanced resources for healthcare practitioners and partners looking for a trusted resource. This streamlined digital presence across Europe positions Aurora to drive growth, reinforce our leadership, and deliver lasting value in Europe.\"\nBuilding on the recent evolution of Aurora's global brand identity, the new regional websites showcase manufacturing excellence, highlighting both Canadian-made and local production through updated videos and photos while emphasizing quality, compliance, and evidence-based processes. Each platform is available in the native...