Business
Aurora Launches Bold New Brand Tasty's into Canadian Adult Market
Aurora Launches Bold New Brand Tasty's into Canadian Adult Market Canada NewsWire ...
About this update from Aurora Cannabis Inc.
[{"type":"text","content":"\n \n \n \n Aurora Launches Bold New Brand Tasty's into Canadian Adult Market\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntar{\nTEXT-ALIGN: RIGHT\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n NASDAQ | TSX: ACB\n \n \n \n New brand promises great product and taste. First lineup includes flavour packed 50% THC pre-rolls and 1,000mg vapes\n \n \n \n \n \n EDMONTON\n \n , AB\n \n ,\n \n \n Sept. 19, 2023\n \n \n /CNW/ - Aurora Cannabis (NASDAQ: ACB) (TSX: ACB), the Canadian company opening the world to cannabis, is launching a bold new brand,\n \n TASTY'S\n \n , to the Canadian adult market, designed to deliver on taste, potency, and price.  Anchored by a disruptive brand identity, TASTY'S celebrates its market arrival today in\n \n Toronto\n \n at\n \n Hall of Flowers\n \n , a premier cannabis trade show. The TASTY'S brand is available for cannabis enthusiasts, including buyers and budtenders, to experience and see firsthand that TASTY'S promises to deliver highly potent weed that tastes ridiculously good\n \n .\n \n Period.\n \n \n \n \n \n \n \n \n \n \"We could not be more excited to bring a net new brand to the Canadian market, and especially a brand that packs the punch as TASTY'S does and meets the rapid growth of the pre-roll segment,\" says\n \n Geoff Hoover\n \n , Senior Vice President, Consumer at Aurora. \"We leaned into valuable consumer insights and recent market performance to develop TASTY'S, a brand that promises the cannabis experience Canadians are seeking at a price they can feel good about. This is what great innovation looks like at Aurora.\"\n \n \n TASTY'S is the newest brand to join Aurora's leading portfolio of brands loved by Canadian cannabis consumers, including\n \n Greybeard\n \n ,\n \n San Rafael '71\n \n and\n \n Daily Special\n \n . The brand takes a bold approach with a disruptive look and in-store marketing that differentiate TASTY'S as a brand that is all about flavour and potency.\n \n \n Addressing the increasing importance of the pre-roll category, now ranked second behind th...