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Aurora Cannabis expands San Rafael '71 portfolio with the launch of three new proprietary cultivars for Canadian consumer market

Aurora Cannabis expands San Rafael '71 portfolio with the launch of three new proprietary...

articleAurora Cannabis Inc.June 9, 20214/company/aurora-cannabis-inc/news/aurora-cannabis-expands-san-rafael-71-portfolio-with-the-launch-of-three-new-proprietary-cultivars-for-canadian-consumer-market
Aurora Cannabis expands San Rafael '71 portfolio with the launch of three new proprietary cultivars for Canadian consumer market

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[{"type":"text","content":"\n \n \n \n Aurora Cannabis expands San Rafael '71 portfolio with the launch of three new proprietary cultivars for Canadian consumer market\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n.prntal{\nTEXT-ALIGN: LEFT\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n First ever adult-use cultivars Aurora has commercialized from Aurora Coast R&D facility\n \n \n \n \n NASDAQ | TSX: ACB\n \n \n \n EDMONTON, AB\n \n ,\n \n June 9, 2021\n \n /CNW/ - Aurora Cannabis Inc. (NASDAQ: ACB) (TSX: ACB), the Canadian company defining the future of cannabinoids worldwide, announced today the launch of three new proprietary cultivars under the Company's premium adult-use cannabis brand San Rafael '71: Stonefruit Sunset, Lemon Rocket and Driftwood Diesel.\n \n \n \n \n \n \n \n \n \n Guided by consumer insights to identify highly desirable traits, the new cultivars were developed at Aurora Coast, the Company's state-of-the-art research facility dedicated to cannabis breeding, and home to one of the largest and most comprehensive genetic libraries in the world. The new hybrid and indica cultivars are also the first adult-use flower products Aurora has commercialized from Aurora Coast.\n \n \n \"Using insights from consumers and patients, our cultivation and breeding team at Aurora Coast developed and screened over 7,000 individual plant genetics to find these three elite cultivars, bred from the most in-demand genetic families – Cake, Fuel, Gelato and GMO,\" said\n \n John McEachern\n \n , Senior Director, Brand Marketing at Aurora Cannabis. \"Our focus was to develop new and differentiated products with high potency levels and terpene content that satisfy consumers' unique and sophisticated needs. We are excited to meet these consumer needs through the new lineup of San Rafael '71 strains. Our robust genetics library is well poised to continue delivering new and differentiated product offerings across our brands.\"\n \n \n As with all San Rafael '71 premium dried flower products, new Stonefruit Sunset, Lemon Rocket and Driftwood Diesel ar...

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