Business
Aurora Builds on a Decade of Global Leadership in Plant Genetics with the Launch of Occo
Aurora Builds on a Decade of Global Leadership in Plant Genetics with the Launch of Occo ...
About this update from Aurora Cannabis Inc.
[{"type":"text","content":"\n \n \n \n Aurora Builds on a Decade of Global Leadership in Plant Genetics with the Launch of Occo\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n Genetics and licensing\n \n \n business will be led by new hire,\n \n Casey Whelan\n \n , VP, Genetics Business Development\n \n \n \n \n EDMONTON, AB\n \n ,\n \n Nov. 16, 2021\n \n /CNW/ - Aurora Cannabis Inc. (the \"Company\" or \"Aurora\") (NASDAQ: ACB) (TSX: ACB), the Canadian company defining the future of cannabinoids worldwide, today announced the naming of the Company's new genetics licensing business unit – Occo – a leading innovator in the scientific discovery and commercial advancement of novel cannabis cultivars, backed by Aurora's state-of-the-art breeding and genetics facility in\n \n Comox, British Columbia\n \n .\n \n \n \n \n \n \n \n \n \n Occo, derived from the Latin word for 'tilling of the field,' refers to the brand's reverence for the cannabis plant, and its mission to support the people who grow and consume it. With the largest catalogue of high-quality genetics available for licensing in\n \n Canada\n \n , Occo is aptly positioned to reach its goals of further developing the scientific understanding of cannabis, commercializing high-quality products, providing value for cannabis growers, and helping to realize the full potential of the cannabis plant.\n \n \n \"As a business fueled by science, we firmly believe that investing in cannabis research and development and the commercial application of unique technologies, including biosynthesis, is Aurora's true differentiator and will define the future of the industry,\" says\n \n Charles Pick\n \n , Senior Vice President of Science & Innovation at Aurora Cannabis. \"Under the Occo umbrella, licensed producers will be granted access to a strong pipeline of novel cultivars and innovative traits that will meet the evolving expectations of consumers. Occo already has more than 30 high-quality cultivars, not available anywhere else on the market, that are ready for...