Business
Trading Update and AON progress report
Trading Update and AON progress report.
About this update from Audioboom Group Plc
[{"type":"text","content":"\n \nRNS Number : 3930I Audioboom Group PLC 26 November 2018 \n\n \n26 November 2018\nAudioboom Group plc\n(\"Audioboom\" or the \"Company\")\n \nTrading Update and Audioboom Originals Network progress report\n \n'Dead Man Talking' receives nearly 1 million downloads since October launch\n \nAudioboom (AIM: BOOM), the leading spoken word audio on-demand platform, is pleased to provide an update on current trading and progress with the Audioboom Originals Network (\"AON\").\n \nTrading Update\nCurrent trading remains in line with management expectations with full year results for the 13 months to 31 December 2018 expected to be consistent with the trading update announced on 4 October 2018.\n \nAudioboom Originals Network\nLaunched in H1 2017, AON now has a slate of 12 owned and operated podcasts and co-produced shows and has grown from a standing start to more than two million downloads per month in October 2018. This has been driven by the popularity of shows including 'Covert', a military documentary; 'Mafia', a true crime history podcast; as well as the most recently launched podcast, 'Dead Man Talking'. \n \nDead Man Talking (\"DMT\")\nDMT is a true crime podcast, investigating the confessions of notorious serial killer, Ángel Reséndiz (also known as The Railroad Killer). The Directors believe that the recent success of DMT can be attributed to its high production values and the way that Audioboom promoted the podcast from early October 2018 across various digital and traditional formats. This is the first time that Audioboom has allocated a dedicated marketing budget to an AON production, which has generated a record return on investment. This strategy will be repeated in 2019 on other AON productions. \n \nDMT's marketing incorporated audio advertisements within podcasts in the Audioboom network, via TV spots in the USA, and - representing a first for Audioboom - outdoor billboards also across key markets in Texas, USA, where a significant part of the story takes place. The podcast has received outstanding reviews from The Guardian, The Atlantic, The Austin Chronicle and Vulture, with a behind-the-scenes look at the making of the podcast published in British GQ.\n \nSponsors of the podcast include: The Economist, Audible, Condé Nast, HelloFresh, Brooklinen, Vistaprint, Rob...