Business
talkSPORT deal and Notice of Interim Results
talkSPORT deal and Notice of Interim Results.
About this update from Audioboom Group Plc
[{"type":"text","content":"\n \nRNS Number : 0467N Audioboom PLC 23 July 2014 \n \n\n23 July 2014\nAudioboom Group plc\n(\"Audioboom\")\n \ntalkSPORT to take on Audioboom's UK sports network sales \n \n \nNotice of Interim Results\n \n \nAudioboom (AIM: BOOM), the social media audio platform, today announced that it has appointed talkSPORT Limited as its exclusive UK sales partner to sell digital audio and display advertising through Audioboom's unique network of sports websites, mobile apps and content.\n \nThis means that, for the first time, media agencies and their clients will have 'one-stop' access to channel partners including The Premier League, Football League, talkSPORT, The ECB and Sky Sports. Through Audioboom, they can now advertise and target media campaigns directly to sports fan-bases for some of the world's greatest sports publishers, teams and organisations. \n \nRob Proctor, CEO of Audioboom, commented, \"I am delighted to announce this commercial partnership with Talksport, reflecting Audioboom's position as the UK's only integrated audio and graphic display sports ad network. \n \n\"I hope this will mark the first of many similar deals around the world. We are currently in discussions with other major media companies to replicate this agreement across other content verticals and geographies, including the USA and Australia. This is the first step in the monetisation of the global social media platform we are creating.\"\n \nCalum Macaulay, Managing Director of talkSPORT said, \"Digital is the fastest growth area in media and increasingly advertisers are looking to sport to connect and engage with their target audiences. By bringing sport content onto one digital audio platform we are creating a really exciting one-stop sell to reach sports fans across the UK. Audioboom has a wide ranging and expanding sports content offering and we'll be bringing our expertise in selling that content to create a dynamic and exciting commercial partnership.\" \n \nThe Company has recently been approached by certain investors who have expressed interest in investing capital into the business. The Board considered these approaches, as the Company is growing very rapidly and additional personnel are required in new offices and in content managemen...