Business
Major new content partnership deal with Essel Gp
Major new content partnership deal with Essel Gp.
About this update from Audioboom Group Plc
[{"type":"text","content":"\n \nRNS Number : 9571P Audioboom PLC 26 August 2014 \n \n\n \nAudioboom Group plc\n(\"Audioboom\" or the \"Company\")\n \nMajor new content partnership deal with Essel Group\n \nAudioboom (AIM: BOOM), the audio social media platform, announces a major new content deal with Essel Group ('Essel'). Essel is one of India's leading conglomerates, with a portfolio of entertainment and news channels including: \n \n- Zee Entertainment Enterprises ('ZEE') one of India's leading television media and entertainment companies, reaching over 730 million viewers across 169 countries. ZEE owns a number of digital properties, including Ditto TV, India's first premium television distribution platform, delivering live news, sports, soaps and music to mobiles, tablets, laptops and connected TVs. ZEE also owns Ditto Suno which delivers audio content to GPRS, 3G and WAP enabled mobiles, providing content across many genres, in Hindi and other regional languages; \n \n- Zee Media Corporation is India's largest news network, with 10 channels, reaching over 130 million viewers through channels and digital properties such as zeenews.com and dnaindia.com. It reaches about 84% of India's population.\n \nAudioboom is working with companies and brands across Essel Group, including Zee TV, DNAindia, India.com's key brands including CricketCountry, BollywoodLife and TheHealthSite. Initially, Audioboom will provide over 30 new channels, allowing embedding and sharing of content across websites, apps and social media and live reporting from the field by ZeeTV reporters and journalists.\n \nThere is also a considerably bigger market opportunity that Audioboom and Essel are currently developing. As well as targetting the estimated 100m+ smartphone users in India, there are an estimated 750m+ 'feature phone' users who access news, sport and entertainment content over WAP and IVR systems. Audioboom and Essel will be developing a technology solution that will connect Audioboom's content platform to Zee's IVR systems. \n \nThis will mean Essel's portfolio of brands and Audioboom will be able to instantly broadcast content to smart phones, feature phones and basic phone lines via IVRs, offering paid premium or free sponsored callback content to over 750m users across the Indian sub-continent. Work is ongoing an...