Business
Internet Advertising Bureau - Audio Advisory Group
Internet Advertising Bureau - Audio Advisory Group.
About this update from Audioboom Group Plc
[{"type":"text","content":"\n \nRNS Number : 0565Y Audioboom Group PLC 01 December 2017 \n\n \nAudioboom Group plc\n('AudioBoom' or the 'Company')\n \nInternet Advertising Bureau - Audio Advisory Group \n \nHelping to shape metrics and analytics across the emerging podcasting industry, which will be vital in the continued growth in revenues from brands and media agencies\n \nAudioBoom (AIM: BOOM), the leading spoken word audio on-demand platform, announces it has become the first podcast network to receive accredited membership to the Internet Advertising Bureau (\"IAB UK\"'), a UK trade association for digital advertising, representing the UK's leading brands, media owners and agencies. AudioBoom joined IAB USA in May of this year. \n \nAs a result, AudioBoom will gain access to and consult with IAB UK's steering and advisory groups that create industry best practices, educational guides and research. \n \nOther benefits of membership include being present at IAB UK events, such as the Sound Investment Seminar, and having access to research, such as 'Advertising in a world without screens', a future facing, emotive project that tackles, perhaps, the most disruptive change to the digital industry since the introduction of programmatic advertising. \n \nPartners within the IAB Member Directory include: Spotify; Deezer; Soundcloud; Bauer Media Group, a European-based media company; DAX, the digital audio exchange, and RadioWorks, the independent radio advertising specialist. \n \nIAB UK currently has over 1,200 members comprising of 850 brands, five agency groups and several independents, media owners, publishers and ad tech businesses. \n \nCatherine Cribbin, Senior Industry Initiatives Executive and facilitator of the IAB Audio Advisory Group, said: \"We are delighted to have AudioBoom as members of the IAB and believe they will be a great addition to our Audio Advisory group. AudioBoom operates all around the world, but was founded in the UK and have already helped educate the wider industry about the wonderful world of podcasting. We are really excited about this partnership.\"\n \nRob Proctor, CEO of AudioBoom, said: \"Being officially accredited by IAB in the UK -- and the United States earlier this year -- is a significant milestone for AudioBoom as we look to further increase our audio invento...