Business
Independently commissioned research
Independently commissioned research.
About this update from Audioboom Group Plc
[{"type":"text","content":"\n \nRNS Number : 3480H Audioboom Group PLC 07 June 2017 \n \n\n \nAudioboom Group plc\n(\"AudioBoom\" or the \"Company\")\n \nIndependently commissioned research into listening trends in the UK and USA\n \nAudioBoom (AIM: BOOM), the leading spoken word audio on-demand platform, announces that it has commissioned an independent research project carried out by Edison into the listening trends of consumers in the UK and USA. These findings are below:\n \n· AudioBoom listeners aged between 25 and 44 are listening to 60 podcasts a month \n· More than two thirds said they listen to radio less as a result of listening to podcasts\n· 63 per cent said they \"pay more attention to advertising on podcasts than advertising on broadcast radio\"\n· Six out of ten also said they had bought a product mentioned in a podcast\n \nPodcasts are fast becoming the spoken-word choice for the younger people in Britain, enabling big brands and advertisers to target a thriving audience.\n \nA survey of more than 8,000 listeners by AudioBoom revealed the average listener aged between 25 and 44 is listening to podcasts for an average of two hours a day.\n \nThe research also revealed that podcasts were drawing audiences away from traditional broadcasting with 68 per cent admitting they were listening to radio less as a result of listening to podcasts and 81 per cent listening to podcasts via their smartphone. \n \nRob Proctor, CEO of AudioBoom, said: \"These figures give us real insight into how listeners are increasingly turning away from radio and towards podcasting to get their audio content. \n \n\"This is a group who have grown up with smartphones and podcasting caters to the on-demand and on-the-move generation. \n \n\"Unlike traditional radio, our listeners see the benefit in downloading their own content and having the option to listen to it when and where they want to.\"\n \nThe figures also reveal how podcast advertising allows brands better engagement than traditional radio advertising with 63% of those surveyed1 saying they would pay more attention to a podcast advert compared to an advert broadcast on the radio.\n \nTwo thirds (60%) also said they had bought a product or service they had heard about on a podcast and nearly half (44%) said they were likely to tell friends or fami...