Business
Crooked Media Exclusive Commercial Partnership
Audioboom Group PLC has announced an exclusive multi-year commercial partnership with Crooked Media, a prominent political podcast network generating over 14 million monthly downloads. This agreement will see Audioboom provide hosting, global distribution, and advertising sales for Crooked Media's entire podcast portfolio, including premium advertising rights for "Pod Save the UK." The partnership, extending through the 2026 and 2028 U.S. elections, will leverage Audioboom's proprietary "Showcase" marketplace to unlock new advertising inventory and enhance global reach and monetization for Crooked Media's influential content. Disclaimer*
About this update from Audioboom Group Plc
[{"type":"text","content":"\n\nREACH\n \n \nAudioboom Group plc\n(\"Audioboom\" or the \"Company\")\n \nAudioboom and Crooked Media Announce Exclusive Commercial Partnership\n \nAudioboom (AIM: BOOM), the leading global podcast company, is pleased to announce a new exclusive commercial partnership with Crooked Media, the network behind some of the most influential podcasts in global politics, including Pod Save America and Pod Save the UK.\nUnder the agreement Audioboom will provide hosting, global distribution and audio network advertising sales across Crooked Media's full podcast portfolio. For Pod Save the UK, Audioboom will also hold Premium advertising rights, creating a new commercial opportunity in the UK market.\nThe multi-year partnership, running through the 2026 U.S. mid-term elections and the 2028 presidential election, unlocks new advertising inventory across Crooked Media's network via Showcase, Audioboom's proprietary global advertising marketplace.\nCrooked Media was founded in 2017 by former Obama administration staffers Jon Favreau, Jon Lovett and Tommy Vietor. Today, it is one of the most recognised political media brands in the world. Together, Crooked's shows generate more than 14 million monthly downloads and the network has received more than 80 awards and nominations including Webby Awards, Tribeca Honors and a Peabody Award nomination for season two of This Land.\nThe partnership follows Audioboom's recent recognition as the world's largest video podcast publisher according to the Podscribe Ranker, and its appointment as a launch partner for Spotify's Distribution API, further reinforcing its leadership in podcast technology and monetisation. \nGiancarlo Bizzarro, Vice President of Sales at Crooked Media, commented: \"Crooked has always focused on building shows with loyal, highly engaged audiences and partners who respect that relationship, and this new deal with Audioboom will strengthen our infrastructure for global distribution and monetisation. At a time when the eyes and ears of the world are increasingly focused on the United States, this agreement ensures our shows reach audiences wherever they are and creates new commercial opportunities for Pod Save the UK and our growing international portfolio. It is a meaningful step in expanding how we can further connect with listeners worldwide.\"\nBrendan ...