Business
Audioboom Launches Podcast Advertising Marketplace
Audioboom Launches Podcast Advertising Marketplace.
About this update from Audioboom Group Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 9980R\n Audioboom Group PLC\n 11 November 2021\n \n \n \n \n RNS REACH\n \n \n \n \n \n \n \n \n Audioboom Group plc\n \n \n (\"Audioboom\", the \"Group\" or the \"Company\")\n \n \n \n \n \n Audioboom launches global podcast advertising marketplace\n \n \n \n \n \n Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the launch of SHOWCASE, a global advertising marketplace.\n \n \n \n \n \n \n SHOWCASE\n \n connects buyers and sellers of podcast advertising inventory through Audioboom's technology platform. At launch, more than 250 million advertising impressions will be made available to buyers each month.\n \n \n \n \n \n For podcasters, the marketplace offers a \"plug and play\" hub connecting their content with a group of established sales channels, including more than 2,000 advertisers, a programmatic ecosystem that reaches 25 major Demand Side Platforms (DSPs), and a network of international sales partners. \n \n \n \n \n \n Advertisers have access to true global scale through SHOWCASE. More than 8,000 podcast channels and an audience of 30 million monthly active users will be available in the marketplace, with brands able to target their campaigns to content genre, location, keywords and listener demographics.\n \n \n \n \n \n Advertisers can also build and submit campaign requests directly to Audioboom's marketplace through a newly launched self-serve dashboard.\n \n \n \n \n \n With the launch of the SHOWCASE marketplace, Audioboom now offers two distinct advertising opportunities: the Premium Network, in which the top 250 podcast hosts deliver brand endorsements natively; and SHOWCASE, which utilises dynamic ad insertion to deliver pre-produced advertising at scale.\n \n \n \n \n \n \n SHOWCASE\n \n works seamlessly with Audioboom's proprietary inventory creation tool AdRip which launched in July 2021, enabling the back catalogue of shows in the Premium Network to be monetised through the marketplace alongside the wider group of 8,000 shows.\n \n \n \n \n \n \n \n \n Stuart Last, CEO of Audioboom, commented:\n \n \"SHOWCASE is the next stage of our goal to simplify podcast advertising for creators and brands, while delivering the efficiency that advertisers require. Our marketp...