Business
Auddia Inc. Announces Promotional Partnership with the Independent Broadcasters Association (IBA)
Auddia presenting to the 1,500-station strong membership of the IBA in OctoberBOULDER, CO / ACCESSWIRE / October 7, 2021 / Auddia Inc.
About this update from Auddia Inc.
[{"type":"text","content":"Auddia presenting to the 1,500-station strong membership of the IBA in OctoberBOULDER, CO / ACCESSWIRE / October 7, 2021 / Auddia Inc. (NASDAQ:AUUD)(NASDAQ:AUUDW) (\"Auddia\" or the \"Company\"), developer of a proprietary AI platform for audio and innovative technologies for podcasts that is reinventing how consumers engage with audio, today announced a partnership with the IBA to promote the Auddia app nationwide upon Auddia activating all major radio stations in the U.S. on the platform.Jeff Thramann, executive chairman of Auddia, commented, \"Partnering with the IBA represents an incredible marketing opportunity for any company trying to economically promote a message to the public. With 1500 radio station members, by station count the IBA is bigger than any other radio broadcaster in the country by almost 2x. Additionally, IBA stations are far more embedded and involved in their local communities than the corporates. Auddia is purpose built to provide consumers enhanced access to a broad and diverse range of unique local content and the IBA member stations are the best suited for this one of a kind offering. We are thrilled to work with these stations to bring the premium Auddia listening experience to consumers which clearly represents an enormous growth opportunity.\"Ron Stone, founder and CEO of the IBA and owner of independent broadcaster Adams Radio, said, \"The IBA was formed to give the independent, locally focused radio stations an organization that could leverage the collective strength of membership to secure some of the economic benefits enjoyed by large broadcast groups while maintaining the independence and local roots required to bring increased value to local listeners and their communities. Auddia choosing the IBA as their primary source for delivering paid OTA broadcasting to local listeners is a testament to the vision of the IBA and the value of independents joining together. We hope to build upon this opportunity with Auddia to show other advertisers the power of buying independent broadcasters at scale.\"Michael Lawless, CEO of Auddia, commented, \"Every one of the broadcasters in the initial phase of our launch is an independent broadcaster and member of the IBA. As we started working with these broadcasters, we were impressed by their ideas and vision for how best to use the Auddia platform to give th...