Business
Auddia Inc. Announces Early Metrics from Addition of Sonoma Radio Stations to Auddia App
Auddia app saw ~3X click-to-install rate over average for a music mobile applicationRemains on track for full national launch on February 15, 2022; Rebranding
About this update from Auddia Inc.
[{"type":"text","content":"Auddia app saw ~3X click-to-install rate over average for a music mobile applicationRemains on track for full national launch on February 15, 2022; Rebranding and new name of Auddia app to ‘faidr'BOULDER, CO / ACCESSWIRE / January 24, 2022 / Auddia Inc. (NASDAQ:AUUD)(NASDAQ:AUUDW) (\"Auddia\" or the \"Company\"), developer of a proprietary AI platform for audio and innovative technologies for podcasts that is reinventing how consumers engage with radio, today announced early metrics from a 2-month advertising campaign that focused on driving users in Sonoma County to the Auddia app after adding eight local stations from the County.\"The addition of Sonoma County stations to the Auddia app in December represented the first time we were able to provide consumers in a local market access to a meaningful number of radio station options,\" said Theo Romeo, Auddia's VP of Marketing. \"With this geographic density of stations, we ran a 2-month advertising campaign consisting of on-air mentions across Amaturo Sonoma Media radio stations as well as targeted digital campaigns. The objective of the campaign was to evaluate consumer interest in listening to radio in a personalized manner. We are pleased to report that early results produced higher-than-industry-average conversion rates across the funnel, indicating strong early-stage consumer adoption. Digital ads saw a consistent 0.3% click-through conversion rate and a click-to-install rate of 11%, which is nearly 3X over the industry average.\"Auddia CEO Michael Lawless said, \"We are very encouraged about the early indicators we are seeing around user adoption and engagement ahead of our launch of over 4,000 radio stations on the platform in February. Our messaging resonated well in Sonoma, indicating that people are drawn to an interruption-free radio experience, and we can't wait to see how this accelerates as we take a giant step up in scale next month.\"In addition to the encouraging results in Sonoma, Auddia is also announcing that the Auddia app is being completely rebranded with an updated user interface and new name for the nationwide launch on February 15, 2022.Theo Romeo continued, \"the new name of the Auddia app will be 'faidr'. The letters ‘ai' are an obvious nod to artificial intelligence, and faidr is a direct reference to the crossfader, the toggle DJ's use to fade new s...