Business
Auddia Announces Partnership with Podcast Industry Leader, Sounds Profitable; Provides Update on Enhanced Podcasts
Partnership with Sounds Profitable will support a renewed focus on SaaS and integration partnerships for Auddia's podcast technology Auddia continues
About this update from Auddia Inc.
[{"type":"text","content":"Partnership with Sounds Profitable will support a renewed focus on SaaS and integration partnerships for Auddia's podcast technology\nAuddia continues discussions with podcast publishers, offering improved economics through subscription\nBOULDER, CO - (NewMediaWire) - March 12, 2024 - Auddia Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW) (\"Auddia\" or the \"Company\"), a proprietary AI platform for audio identification and classification and related technologies, reinventing how consumers engage with AM/FM radio, podcasts, and other audio content, today announced a partnership with Sounds Profitable, a leading research and advocacy firm in podcasting.\n\"We're delighted to kick off this partnership,\" said Michael Lawless, CEO of Auddia. \"While we were developing our latest AI and Natural Language Processing (NLP) technologies aimed at podcasting audio, it became clear that the opportunities to integrate this tech into other platforms outweighed the benefits of simply launching the feature in a beta trial within the faidr app. We are prioritizing this new integration initiative, and partners like Sounds Profitable are going to be key to its success.\"\nAuddia's new technologies, when applied to podcasting audio, allow for the identification of different segments or \"chapters\" in a podcast episode. This can be done in real-time on the listener's mobile device. When segments are identified in advance, such as an ad break, listeners can be given controls which let them more easily jump forward through the episode. This technology will be added to the faidr mobile app on partnering podcasts, but it can also be offered to 3rd parties such as podcasting app developers, or even analytics platforms for advertising monitoring, detection and reporting. These integration opportunities are now a higher priority for the Company. \nThe partnership with Sounds Profitable is directly tied to the new integration initiative and part of Auddia's continued investment in the podcast industry, centered on its Enhanced Podcasts features, which include segment-identification and ad-avoidance technology, new and more efficient monetization opportunities for podcasts and networks, supplemental content, analytics, and social/interactive functionality. The Company's goals for the Enhanced Podcasts offering are to provide better economics for podcasters; more custom...