Business
Auddia Announces Beta Program for Subscription Podcasting
Participating podcasts will be paid on a "pay-per-play" basis for each ad-free podcast episode played on the faidr audio Superapp Episode payments mimic the
About this update from Auddia Inc.
[{"type":"text","content":"Participating podcasts will be paid on a \"pay-per-play\" basis for each ad-free podcast episode played on the faidr audio Superapp\nEpisode payments mimic the song play model and are expected to be greater than the ad revenue received per episode\nCompany details Seamless Play and Forward+ as two key features of its Enhanced Podcasts suite, which will be released in faidr later this year\n\n\nBOULDER, CO - (NewMediaWire) - March 14, 2024 - Auddia Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW) (\"Auddia\" or the \"Company\"), a proprietary AI platform for audio identification and classification and related technologies, reinventing how consumers engage with AM/FM radio, podcasts, and other audio content, today announced its new pay-per-play beta program for podcasters and networks.\nThe program will treat podcast plays and downloads similar to streaming music, where content owners receive a direct payment based on how many streams they receive.\n\"For many podcasters, the economics are simply broken,\" said Michael Lawless, CEO of Auddia. \"Ad revenues can be inconsistent, and unlike the top shows out there, you have the vast majority of podcasts, even seemingly popular ones, making just enough to survive. Meanwhile, ad networks, ad servers and ad salespeople are taking a significant chunk of the gross revenue from podcast ads. We believe the real value is in the creative work of the podcasters, and the economics should reflect this. By paying creators directly for each play, they keep a much bigger portion of the revenue generated from their material.\"\nThe program targets a specific segment of podcast listeners: listeners that skip the majority of ads and refuse to subscribe to exclusive or ad-free feeds at the show or network level. Partners in Auddia's pay-per-play program will have their episodes downloaded in full, with ads included, but listeners will be given controls that allow them to fast forward through ad breaks automatically, requiring no technological heavy lifting on the podcaster's end. When subscribers play a partner's episode, Auddia tracks the activity and delivers a payment based on the agreed-upon per-play rate, which is based on the podcast's current revenue-per-play and average CPM.\n\"Our aim is to tap into higher margins and enable greater efficiencies beyond the current economics of podcasting,\" said Theo Romeo, ...