Business
Auddia Announces Activation of the "faidrDJ" Feature
faidr has Seen Time-spent-listening Increase 49% Since Releasing the New FeatureReiterates that News, Talk and Sports Stations will be faidr-enabled by end of
About this update from Auddia Inc.
[{"type":"text","content":"faidr has Seen Time-spent-listening Increase 49% Since Releasing the New FeatureReiterates that News, Talk and Sports Stations will be faidr-enabled by end of Q2'22Series of Key Product Enhancements to Support Subscription Conversions Slated for Release in JulyBOULDER, CO / ACCESSWIRE / June 15, 2022 / Auddia Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW) (\"Auddia\" or the \"Company\"), developer of a proprietary AI platform for radio and innovative technologies for podcasts that is reinventing how consumers engage with audio, today announced the release of \"faidrDJ\". Voiced by radio veteran Shelby Taylor, faidrDJ welcomes users to the faidr listening experience and enhances the transitions between radio station programming and the faidr content that plays during station ad breaks.Auddia launched faidr on February 15th of this year with early consumer data indicating significant consumer interest in the ability to control the local AM/FM radio listening experience, to include avoiding ads and skipping songs. Building on this momentum, the Company is focused on optimizing usage of the faidr app in preparation for maximizing the percentage of users converting into paid subscribers.\"As we previously reported, our initial launch data for faidr exceeded expectations across every metric we set as targets for a successful launch. This occurred despite the product not yet offering a number of critical capabilities,\" said Theo Romeo, the head of marketing. \"Over the next weeks to months, we will be releasing a series of important product enhancements, all designed to significantly improve the faidr experience. These include faidr-enabling our first news, talk and sports stations, enhancing our music station AI to start delivering local DJ content and launching our previously announced Discovr program. We expect all of these improvements to be active before the end of July and see them as important prerequisites to initial subscription conversion efforts.\"Inaugural faidrDJ Shelby Taylor said, \"I'm honored to be the first DJ voice of faidr. What faidr is doing is unlike anything I experienced in my radio career, and I am thrilled about the focus on giving consumers what they want, when they want it. When the Discovr program goes live in July, for the first time ever in radio, I'll be using the time during which listeners previously had to endur...