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SIRIUSXM'S SXM MEDIA INTRODUCES AUDIOID, A FIRST-TO-MARKET LISTENER IDENTITY SOLUTION POWERED BY ADSWIZZ
SXM Media, the Gateway to the Largest Digital Audio Ad Ecosystem in North America, Doubles-Down on Innovation & Technology New Offering Reimagines Listener
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[{"type":"text","content":"SXM Media, the Gateway to the Largest Digital Audio Ad Ecosystem in North America, Doubles-Down on Innovation & Technology\n New Offering Reimagines Listener Identity to Power the Next Generation of Audio Advertising\n\n\nNEW YORK, Jan. 31, 2022 /PRNewswire/ -- SiriusXM's SXM Media today announced the introduction of AudioID powered by AdsWizz, a first-to-market listener identity solution offering marketers new avenues to reach, target, and connect with consumers at scale. AudioID puts content and audiences first, providing an improved consumer experience across multiple platforms and a better way for brands to buy audio advertising.\n\n \n \n \n \n \n \n\n \nAudioID is the most recent example of SiriusXM's investment in audio ad technology and solutions to make advertising across satellite radio, streaming music, and podcasts as simple as pressing play or turning the dial. From in-car to at-home to mobile, SXM Media is committed to making premium audio advertising intelligent, accessible, and impactful for listeners and marketers.\n\"Today's announcement exemplifies the power of joining together advertising solutions from SiriusXM, Pandora, Stitcher, and AdsWizz. We have always led the way when it comes to audio advertising. From running the first-ever streaming audio ad on Pandora to launching our Stand for Sonic Diversity initiative, we take our leadership position very seriously. So coming off of a record year, we're taking another giant leap forward with the introduction of AudioID,\" said John Trimble, Chief Revenue Officer, SiriusXM. \"With this new identity solution from AdsWizz, we'll be able to create better experiences for listeners, greater value for creators and publishers, and even more impact for marketers.\"\nAs traditional digital identifiers erode in the market and audio content such as podcasts increase share of ear, AudioID is the future of listener identity. With an algorithm that accepts and matches a variety of consented listener signals and inputs then weighs them accordingly, this new identity solution responds to ad requests by finding or creating unique, anonymized AudioIDs. These IDs can then be tapped into for everything from reach and forecasting to frequency capping, advanced first-party targeting, enhanced measurement, and more.\nAudioID's U.S.-based identity launch offering will live within the w...