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DJ Khaled's Love of Pandora Inspires Trio of Ads in New National Brand Campaign
Multichannel campaign starring Grammy-winning DJ/producer highlights Pandora's easy-to-use personalized music stations and discovery-driven "Modes" feature
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[{"type":"text","content":"Multichannel campaign starring Grammy-winning DJ/producer highlights Pandora's easy-to-use personalized music stations and discovery-driven \"Modes\" feature\n Campaign also includes special \"The Pop-Up: DJ Khaled\" Mode on Pandora stations\n\n\nNEW YORK, Nov. 17, 2021 /PRNewswire/ -- Today, Pandora kicked off a new national brand campaign with the online debut of the first of three documentary-style ads featuring Grammy-winning artist/producer DJ Khaled boldly expressing his love for Pandora, its easy-to-use personalized music stations, and Pandora's discovery-driven \"Modes\" feature.\n\n \n \n \n \n \n \n\n \nAll three of the new Pandora ad spots starring Khaled (including two with Jamaican dancehall artist and collaborator Shenseea) will make their television premiere on BET during the 2021 Soul Train Music Awards on November 28 as part of a multichannel national media campaign across OTT, cable, broadcast, online, social, outdoor, and audio on Pandora and SiriusXM.\nThe genesis of the campaign, which was produced in collaboration with independent creative agency Translation, came from a video of DJ Khaled spontaneously hyping Pandora at a backyard party, where he revealed that the music playlists that partygoers had been loving were actually a selection of his favorite Pandora stations - including Evelyn \"Champagne\" King Radio, Nas Radio, and Drake Radio. \"I usually have to program my own playlists,\" Khaled proclaims. \"But Pandora does such a great job!\"\nThe video made its way to Scott Greenstein, President and Chief Content Officer of SiriusXM, the parent company of Pandora, who was taken by Khaled's sincere and predictably outspoken endorsement.\n\"It was a completely heartfelt and spot-on expression of what makes Pandora so special - that feeling of having thousands and thousands of music stations at your fingertips that are programmed just for you,\" says Greenstein. \"When DJ Khaled loves something, he loves it with every fiber of his being, and I knew that we had to try and capture his authentic passion for Pandora and share it with the world.\"\n\"This campaign allowed us to take one of the most recognizable voices in music and culture and find a real connection with an up-and-coming new artist to illustrate the way that Pandora plays the right songs for any moment,\" said Jason Campbell, Head of Creative at ...