Business
When Every Moment Matters This March, It Has to Be AT&T
When Every Moment Matters This March, It Has to Be AT&T
About this update from At&t Inc.
[{"type":"text","content":"DALLAS, March 16, 2026 /PRNewswire/ --","length":38,"tagName":"p"},{"type":"text","content":"As millions of fans tune in for NCAA® March Madness®, AT&T is launching a new national campaign bringing fans together during college basketball's biggest moments.","length":171,"tagName":"p","attribs":{}},{"type":"text","content":"Every year, NCAA® March Madness® turns the country into one giant group chat. Underdogs rise, brackets bust, and last-second shots spark instant reactions as fans stream, text, post, and celebrate together. This season, AT&T continues to power the moments that matter, helping fans stay connected as the action unfolds.","length":328,"tagName":"p"},{"type":"text","content":"Today, people are more connected than ever. But what many are really looking for isn't more connectivity – it's more meaningful connections. Building on its iconic Connecting Changes Everything platform, AT&T's latest campaign highlights how reliable connectivity fuels the experiences fans care about most – from watching a game-winning shot live to sharing it with friends and family. The campaign introduces AT&T's purpose-driven spokesperson, Ted, who represents the belief that people should not just connect more, they should connect better.","length":571,"tagName":"p"},{"type":"text","content":""March Madness brings fans together in real time – streaming the game, sharing highlights, and celebrating every buzzer-beater with the people who matter most," said Kellyn Smith Kenny, Chief Marketing & Growth Officer, AT&T. "At AT&T we're focused on making sure those connections never miss a moment. With the AT&T Guarantee, fans can rely on our network to show up when it counts."","length":424,"tagName":"p"},{"type":"text","content":"As a proud sponsor of the NCAA March Madness and the Men's and Women's Final Four® for more than 20 years, AT&T continues to play an integral role in bringing the tournament to life for fans – on and off the court. In addition to being a sponsor and major advertiser across both tournaments, AT&T is sponsoring the Men's and Women's Bracket Managers on CBS Sports, helping millions of fans stay engaged with the tournament from Selection Sunday through the championship.","length":494,"tagName":"p"},{"type":"text","conten...