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National Advertising Division Recommends AT&T Modify “Learn How Everyone Gets iPhone 16 Pro on Us” Claim; AT&T to Appeal
In a BBB National Programs’ National Advertising Division Fast Track SWIFT challenge initiated by Verizon Communications Inc., the National Advertising Division recommended that AT&T Services, Inc. modify its advertising to avoid conveying the message that every customer on every AT&T plan can receive a free iPhone 16 Pro.New York, NY, Sept. 25, 2025 (GLOBE NEWSWIRE) -- In a BBB National Programs’ National Advertising Division Fast Track SWIFT challenge initiated by Verizon Communications Inc.,
About this update from At&t Inc.
[{"type":"image","alt":"BBB NATIONAL PROGRAMS","displaySize":"","headline":null,"caption":"BBB NATIONAL PROGRAMS","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":137,"url":"https://media.zenfs.com/en/globenewswire.com/4f58b6fb7f1cd93cf323c25bf80e599e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/f1ArRhvAxfYQwmOTrD0dsA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTE5MjtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/4f58b6fb7f1cd93cf323c25bf80e599e","width":300,"height":137}},"lazy":false},{"type":"text","content":"In a BBB National Programs’ National Advertising Division Fast Track SWIFT challenge initiated by Verizon Communications Inc., the National Advertising Division recommended that AT&T Services, Inc. modify its advertising to avoid conveying the message that every customer on every AT&T plan can receive a free iPhone 16 Pro.","length":332,"tagName":"p"},{"type":"text","content":"New York, NY, Sept. 25, 2025 (GLOBE NEWSWIRE) -- In a BBB National Programs’ National Advertising Division Fast Track SWIFT challenge initiated by Verizon Communications Inc., the National Advertising Division recommended that AT&T Services, Inc. modify its advertising to avoid conveying the message that every customer on every AT&T plan can receive a free iPhone 16 Pro.","length":381,"tagName":"p"},{"type":"text","content":"Fast Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to the National Advertising Division (NAD).","length":146,"tagName":"p"},{"type":"text","content":"At issue for NAD was whether the challenged claim, “Learn how everyone gets iPhone 16 Pro on us,” is false because not “everybody” can get a free phone or conveyed the message that every customer on every AT&T plan can receive a new phone.","length":243,"tagName":"p"},{"type":"text","content":"NAD found that the claim does not state that everyone “can” get a free phone. The claim states that one can “learn how everyone gets iPhone 16 Pro on us.” The term “everyone” means every person without exception, and the phrase “learn how” precedes “everyone,” suggesting that everyone is eligible to receive a phone, not that everyone can learn how to get one.","length":361,"tagName":"p"},{"type":"text","content":"NAD determined reasonable consumers understand there are limitations to the term “everyone” i...