Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement

About this update from Astrazeneca Plc

[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/30765a2fe228e334897a93fe85fdcf1f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/cF7VwEIciQhO91pkY5n_lg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/30765a2fe228e334897a93fe85fdcf1f","width":480,"height":270}},"lazy":false},{"type":"text","content":"SAN FRANCISCO, December 04, 2025--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 CRM, today announced that AstraZeneca (LSE/STO/Nasdaq: AZN), a global, science-led biopharmaceutical company, has selected Agentforce Life Sciences for Customer Engagement to help transform its customer engagement globally, fostering stronger relationships with healthcare professionals (HCPs) through data-driven, AI-powered engagement. This work will support AstraZeneca's commitment to push the boundaries of science to deliver life-changing medicines in oncology, rare diseases, and biopharmaceuticals, including cardiovascular, renal and metabolism, and respiratory and immunology.","length":680,"tagName":"p"},{"type":"text","content":"With Agentforce Life Sciences, Salesforce aims to help AstraZeneca unlock a new era of intelligent engagement — redefining customer relationships and accelerating business growth. The partnership will enable teams to focus on strategic customer outcomes and meaningful customer interactions.","length":291,"tagName":"p"},{"type":"text","content":"Expanding its remit for AstraZeneca, Salesforce will support Agentforce 360 for Life Sciences as the global, end-to-end engagement solution for AstraZeneca, including:","length":167,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Medical-Commercial Coordination: Consolidating healthcare professional (HCP) insights and surface context across teams.","length":119,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Personalized Engagement: Scaling operations across key account, reimbursement, and field teams with next-best action recommendations. AstraZeneca will also orchestrate and automate digital campaigns across multiple channels based on customer preferences.","length":254,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","conte...

More updates from Astrazeneca Plc