Business
Assurant and AT&T Tree for Trade‑In Program Supports Ongoing Reforestation in California Through the Arbor Day Foundation
LINCOLN, NE / ACCESS Newswire / April 2, 2026 / For a second consecutive year, Assurant, Inc. (NYSE: AIZ), a premier global protection company that safeguards and services connected devices, homes, and automobiles in partnership with the world's leading ...
About this update from Assurant, Inc.
[{"type":"text","content":"LINCOLN, NE / ACCESS Newswire / April 2, 2026 / For a second consecutive year, Assurant, Inc. (NYSE: AIZ), a premier global protection company that safeguards and services connected devices, homes, and automobiles in partnership with the world's leading brands - is collaborating with AT&T (NYSE:T) in a "Tree for Trade-In" initiative to support the Arbor Day Foundation's ongoing forest restoration efforts in wildfire-impacted areas of California.","length":471,"tagName":"p"},{"type":"text","content":"Launched on April 1 and running through the end of the month, every phone, tablet or device traded-in to AT&T online or -in-store will support the planting of a tree in the Placerville Nursery for California Wildfire Reforestation, the only forest service nursery in the state. This year's "Tree for Trade-In" initiative will result in the planting of another 75,000 new trees at the Placerville Nursery, bringing the campaign's total trees planted to 150,000 over the past two years. The trees that are planted through this project will later be transplanted into the forests and communities devastated by the January 2025 Los Angeles-area wildfires, supporting the restoration of these critical ecosystems and preserving California's natural landscapes for future generations.","length":804,"tagName":"p"},{"type":"text","content":""This collaboration is helping accelerate critical restoration efforts in California by turning everyday consumer actions into long‑term environmental impact," said Dan Lambe, chief executive of the Arbor Day Foundation. "Wildfire recovery efforts are a long‑term commitment, and projects like this help ensure that we can hit the ground running when these landscapes are ready. Thanks to the continued support from Assurant and AT&T, thousands of new trees are being grown at the Placerville Nursery and prepared for replanting in ecosystems that were severely burned, helping strengthen forest resilience and support communities as they recover."","length":672,"tagName":"p"},{"type":"text","content":"Assurant supports this initiative by helping ensure that traded-in devices returned by AT&T customers are securely processed and repurposed or responsibly recycled. The trade-in initiative supports circularity by repurposing devices to extend their us...