Business
Aspire Biopharma's Buzz Bomb(TM) Caffeine Company Achieves Record Social Media Growth and Sales Surge Following World-Record Marathon Sponsorship
BUZZ BOMB™ captures over 400,000 views and a spike in online revenue driven by strategic brand expansion and Ashley Paulson's historic record at the Jackpot Ultra Running Festival. ESTERO, FL / ACCESS Newswire / February 25, 2026 / Aspire Biopharma ...
About this update from Aspire Biopharma Holdings, Inc.
[{"type":"text","content":"BUZZ BOMB™ captures over 400,000 views and a spike in online revenue driven by strategic brand expansion and Ashley Paulson's historic record at the Jackpot Ultra Running Festival.","length":194,"tagName":"p"},{"type":"text","content":"ESTERO, FL / ACCESS Newswire / February 25, 2026 / Aspire Biopharma Holdings, Inc. (Nasdaq:ASBP) ("Aspire" or the "Company"), today announced a massive expansion of its social media and digital marketing footprint for its wholly owned subsidiary, Buzz Bomb Caffeine Company. The initiative follows a successful strategic rebranding and a high-profile sponsorship of professional ultra-marathoner Ashley Paulson, whose recent world-record performance catalyzed a significant increase in brand visibility and consumer acquisition.","length":548,"tagName":"p"},{"type":"text","content":"BUZZ BOMB™-a caffeine supplement delivering a precise 50mg serving in convenient and flavorful stick packs-has seen its social media content surpass 400,000 views in a 48-hour period after the race. This digital momentum coincides with the brand's recent evolution, featuring a sleek modern website and science-forward packaging designed to appeal to high-performance athletes and everyday consumers alike.","length":410,"tagName":"p"},{"type":"text","content":"The brand's visibility reached a fever pitch at the 2026 Jackpot Ultra Running Festival. BUZZ BOMB™ Brand Ambassador Ashley Paulson set a new women's world record during the USATF 100-Mile Road Championship, winning the event by over two hours with a staggering time of 12:19:34 (breaking the old record by more than 20 minutes). Competing in her signature pink ponytail and BUZZ BOMB™ gear, Paulson credited her use of BUZZ BOMB™ caffeine supplements for helping her maintain her 7:21 per mile pace throughout the 100-mile race. Ashley's accomplishments were highlighted in Runner's World and on the US Track and Field web sites. Runner's World featured an article about Ashley's record.","length":712,"tagName":"p"},{"type":"text","content":""We are thrilled that our brand ambassador, Ashley Paulson, achieved a first-place finish for women at the Jackpot Ultra Running Festival," said Kraig Higginson, Interim CEO of Aspire Biopharma. "We didn't just want a face for the brand; we wanted an elite athlet...