ESPN STAR Sports awards long-term cricket rights to ATN-Canada including the ICC World Cup 2011

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[{"type":"text","content":"\n\n\n\nNEWMARKET, ON, Dec. 10 /CNW/ - Asian Television Network International\nLimited (ATN) (TSX-SAT), Canada's largest South Asian Broadcaster and the\ncountry's largest Distributor of World Class Cricket, announces it has secured\nthe exclusive Canadian Broadcast Rights for the International Cricket Council\n(ICC) Cricket World Cup 2011 and all other ICC events in the years leading to\nthe 2011 showpiece event, the ICC Cricket World Cup. These exclusive\ntelevision rights were obtained through a licensing agreement with ESPN STAR\nSports (ESS).\n\n\nUnder the licensing agreement, ESS will offer ATN five separate global\nevents in addition to the ICC World Cup 2011: the ICC Champions Trophy 2009,\nICC Women's World Cup 2009, ICC World Twenty20 in both 2009 in UK and 2010 in\nWest Indies and the ICC Under 19 Cricket World Cup (2010, Kenya).\n\n\nManu Sawhney, Managing Director, ESPN STAR Sports, said "We are delighted\nto conclude a long-term agreement with ATN who are committed to build the game\nof cricket in Canada, and fans can now look forward to some top quality\ninternational cricket action in years to come."\n\n\n"Cricket enthusiasts in Canada will be bowled over by this amazing array\nof world class play over the next four years leading up to the ICC Cricket\nWorld Cup 2011," said Shan Chandrasekar, ATN's President & CEO. He noted that\nthousands of Canadians from India, Pakistan, Bangladesh, Sri Lanka, East\nAfrica, South Africa, the UK, Australia, New Zealand and the West Indies enjoy\nATN's cricket coverage, and this fan base is growing rapidly with Canada's\nchanging demographics. "ATN is pleased to have this programming alliance with\nthe world renowned sports broadcaster ESPN STAR Sports," he added.\n\n\nAbout ATN\n\n\nATN operates 14 Specialty Television channels including 2 sports oriented\nchannels, the Commonwealth Broadcasting Network (CBN) and ATN Cricket Plus,\nand has programming alliances with leading International Broadcasters. ATN is\nalso the official Broadcast Media Sponsor of the Canadian National Cricket\nTeam and has supported and promoted local cricket in Canada including the\nMayor's Cup in Toronto. ATN also operates ATN-Asian Radio on XM 159, the only\n24-hour South Asian radio service across Canada and the United States. ATN\nvideo content is also available on...

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