ATN to launch HUM TV

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[{"type":"text","content":"\n\n\n\n\nTORONTO, May 15 /CNW/ - Asian Television Network International Limited\n(ATN) (TSX-SAT) is delighted to announce that it plans to launch as part of\nATN's bouquet of South Asian Television Channels across Canada, Pakistan's\nfamily entertainment television channel, HUM TV in the Urdu language.\n\"We were delighted to sign a Canadian Distribution and Programming\nAgreement with one of Pakistan's finest television channels HUM TV, before\ntheir launch in the USA in order to give us an edge in dealing with the\npotential gray market.\" said Shan Chrandrasekar President and CEO of ATN in\nCanada. \"This will effectively compliment our existing South Asian offerings\nof several ATN channels,\" he added.\n\"We are proud of HUM TV's success and today enjoy the status of being the\nmost viewed channel in urban cable and satellite homes in Pakistan and are\nlooking forward to launching the North American premier of HUM TV through ATN\na highly experienced and committed broadcaster and distributor of South Asian\nChannels across Canada\" said Mr. Duraid Qureshi, CEO, of HUM TV. \"We are\nplanning on producing Canadian drama using Canadian talent in collaboration\nwith ATN for distribution not only in Canada but world wide\" he added.\nHUM TV is the first brand of Eye Television Network Limited which is the\nonly television network to be publicly listed on the Karachi Stock Exchange,\nwas first launched in Pakistan just one year ago and caters to the entire\nfamily with special focus on women. Being a pure entertainment channel the\ncornerstones of the programming mix are Soaps, Drama, Music and Game Shows.\nThe concept behind HUM TV is not only to cater to the entertainment needs\nof the audience but also take a big step towards the education and\ninfotainment needs of the niche audience.\nATN operates thirteen television channels across Canada and has\nprogramming alliances with leading International Broadcasters. ATN has been\nawarded more digital television licenses by the CRTC. ATN is also the largest\npromoter and distributor of World Class Cricket across Canada. For more\ninformation visit www.asiantelevision.com\n\nThe TSX Venture Exchange has not reviewed and does not accept\nresponsibility for the accuracy or the adequacy of this release.\n\n\n","length":2321,"tagName":"div"}]

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