Business
Aritzia to Launch The Super Puff(TM) Pop-Ups at Iconic Locations in New York and Los Angeles
Aritzia to Launch The Super Puff™ Pop-Ups at Iconic Locations in New York and Los A...
About this update from Aritzia, Inc.
[{"type":"text","content":"\n\n\n\nAritzia to Launch The Super Puff™ Pop-Ups at Iconic Locations in New York and Los Angeles\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nVANCOUVER, BC, July 9, 2020\n\n\n\nVANCOUVER, BC, July 9, 2020 /CNW/ - Aritzia Inc. (\"Aritzia\" or the \"Company\") (TSX: ATZ), announces its best-selling puffer jacket, The Super PuffTM, is coming to prime locations in New York City and Los Angeles this fall through two exclusive pop-up boutiques centered around the brand's highly successful Super Puff franchise. \nThe Super PuffTM is available in a range of lengths — from The Shorty to The Long — 66 colours and a variety of finishes. It is designed with maximalist proportions and engineered to deliver warmth to -30°C / -22°F. \nIn New York, The Super PuffTM pop-up will kick-off a long term lease of the former Dean & DeLuca space at Broadway and Prince in Soho. In Los Angeles, Aritzia will pop-up in the landmark building at Melrose Avenue and Crescent Heights Boulevard that was previously held by Fred Segal. Both boutiques will feature an aspirational retail environment and clean design aesthetic showcasing the full assortment of Super Puffs for both men and women.\nThis marks the first time The Super PuffTM will be available in stand-alone shopping experience outside of Aritzia's boutiques and online at aritzia.com.The official launch date of The Super PuffTM pop-ups and further details will be released in the coming weeks.\n\n\nABOUT ARITZIA\nAritzia is an innovative design house and fashion boutique. We conceive, create, develop and retail fashion brands with a depth of design and quality that provides compelling value. Each of our exclusive brands has its own vision and distinct aesthetic point of view. As a group, they are united by an unwavering commitment to superior fabrics, meticulous construction and relevant, effortless design.\nFounded in Vancouver in 1984, Aritzia now has 97 locations in select cities across North America, including Vancouver, Toronto, Montreal, New York, Los Angeles, San Francisco a...