Business
ASCC Works to Capitalize on Vodka’s ‘Flavor Fatigue’
ASCC Works to Capitalize on Vodka’s ‘Flavor Fatigue’.
About this update from Aristocrat Group Corp
[{"type":"text","content":"\n \n As the Aristocrat Group Corp. (OTCQB: ASCC) continues efforts to grow \n the distribution of its premiere product, Ultra-Premium Handcrafted RWB \n Vodka, the company is being aided in its efforts by confluent industry \n trends: flavor fatigue and premiumization.\n \n \n “Flavor fatigue” is what some spirits industry analysts call consumers’ \n growing rejection of the endless variety of flavored vodkas offered up \n by large distilleries in recent years. While the surge in new flavor \n options drove interest in vodka initially, flavored vodka sales are now \n declining across the board as consumer tastes shift.\n \n \n “Too many flavored vodkas hit the market at once, and a lot of them \n weren’t very good,” said ASCC President Chris Less. “Now, consumers are \n swinging hard in the other direction—choosing finely crafted vodkas \n distilled using quality ingredients.”\n \n \n While flavored vodkas saw cumulative sales lose 1.1 million cases in \n 2015, the high-end premium section of the category grew \n sales by more than 11 percent. That growth drove a vodka volume bump \n of nearly two percent overall last year.\n \n \n That’s good news for ASCC, whose RWB Vodka is made in the U.S.A. from \n Idaho russet potatoes and Rocky Mountain spring water using a unique, \n four-column distillation process. The homegrown vodka brand has received \n high marks for quality both at home and abroad, earning well more than a \n dozen gold medals in international blind taste tests. It is perhaps the \n only American-made vodka labeled “gluten-free.”\n \n \n By appealing to consumers’ changing tastes, ASCC hopes to become the \n next upstart spirits company to carve out a market share as demand heats \n up. The company is working to build a diversified portfolio of brands in \n order to cash in on the growth of the distilled spirits industry.\n \n \n For more information on award-winning RWB Vodka, please visit www.RWBVodka.com.\n \n \n About the Aristocrat Group Corp.\n \n \n The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands \n that have mass market appeal across diverse demographics. ASCC’s brand \n management includes premium luxury goods, including top-shelf distilled \n spirits like RWB Vodka. The Company targeted the g...