Business
Canada's Northern Iron Corp. animates the greatest recycling story on earth: 'The New Iron Age' premieres February 25, 2013
VANCOUVER, Feb. 25, 2013 /CNW/ - Northern Iron Corp. ("Northern" or the "Company") (TSXV: ...
About this update from Ares Strategic Mining Inc
[{"type":"text","content":"\n\n\n\n\n\nVANCOUVER, Feb. 25, 2013 /CNW/ - Northern Iron Corp. (\"Northern\" or the \"Company\") (TSXV: NFE) (OTCQX:\n NHRIF) (FRANKFURT: N8I) is pleased to announce the premier of its animated short video series\n entitled 'The New Iron Age'.\n\n\n\" 'The New Iron Age' is a complete departure for the Company, and as far\n as we know, for the Canadian resource industry,\" says Company CEO Basil\n Botha. \"This highly entertaining and informative style of animation is\n the perfect medium for us to use to tell an inherently fundamental but\n necessarily complicated story to a wide global audience.  We are an\n iron ore company, which is about as fundamental as it gets, but when we\n begin to tell the story of our primary asset - a value-added engineered\n metallic and form of direct reduced iron known as HBI (hot briquetted iron), we were losing a percentage of our audience amid the variables and\n complexities.\"\n\n\nThe New Iron Age chronicles the history of iron and steelmaking, and\n explains in very broad, entertaining strokes, the complex relationships\n between our strongest natural resource, steel and scrap steel supply and demand, global growth and economics, and sustainability.  The short's unique\n style of animation is at once simple and sophisticated, and it delivers\n information in a way that is both engaging and educational.\n\n\n\"What we want is to provide a baseline of understanding - of iron ore\n and its relationship to human development past, present and future - at\n large and in boardrooms. Once we have answered the basic questions and\n created the bigger picture, we can effectively discuss the technical,\n economic and geological variables that govern an extraordinary\n opportunity for Canada domestically, and as a supplier to China and the United States.  The reality is that, we can answer forecasted global shortfalls, increase domestic production, and\n reduce North American dependence on imported HBI - most critically now,\n on the eve of the 'Rebuilding of America'.  And that's a great story,\"\n adds Botha.\n\n\nAbout The New Iron Age: \nThe 12-minute animation, which took eight weeks to complete and involved\n five animators, is unconventional and at times fantastical - a hybrid\n style developed en-route to accommodate the delivery of inherently\n technical information that ...