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NEW CAMPAIGN FROM ARCUTIS AIMS TO EXPOSE THE IMPACT OF PSORIASIS ON PHYSICAL, MENTAL, AND EMOTIONAL WELLBEING
Launched during Psoriasis Action Month, campaign provides tips and tools for speaking about psoriasis with healthcare providers, family, and friends WESTLAKE
About this update from Arcutis Biotherapeutics, Inc.
[{"type":"text","content":"Launched during Psoriasis Action Month, campaign provides tips and tools for speaking about psoriasis with healthcare providers, family, and friends\nWESTLAKE VILLAGE, Calif., Aug. 30, 2022 /PRNewswire/ -- Arcutis Biotherapeutics, Inc. (NASDAQ: ARQT) today announced the launch of an educational campaign designed to raise awareness about the physical and emotional impact of plaque psoriasis and empower those living with the disease to have open, honest conversations with their healthcare providers, family, and friends. The campaign, called Expose Psoriasis, features expert advice from a leading dermatologist and the personal story and tips from an award-winning writer and psoriasis patient advocate.\nExperience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9045652-arcutis-expose-psoriasis-campaign/\n\"Psoriasis can have a significant impact on all aspects of life, and can affect people in ways that may be unexpected, physically, mentally, and emotionally1,\" said Frank Watanabe, President and CEO of Arcutis. \"Unfortunately, those with psoriasis may have difficulty discussing the full impact of their disease with their loved ones, or even their dermatology specialists, due to stigma, embarrassment, or possibly not realizing how psoriasis may be affecting them. Through Expose Psoriasis, Arcutis hopes to encourage these conversations so people with psoriasis are able to receive the appropriate treatment, care, and support that they need.\"\nExpose Psoriasis illuminates how plaque psoriasis may significantly impact many aspects of daily life, including day-to-day decisions such as what to wear, participation in social activities, and interpersonal relationships. The campaign also aims to raise awareness that symptoms may occur anywhere on the body, including knees, elbows, torso, and sensitive places like the face, genitals, and areas of skin-to-skin contact (intertriginous areas), such as armpits, under the breasts, stomach folds, between the buttocks, and in the groin area.\nPsoriasis occurring on the genitals and in intertriginous areas may look different compared to plaques on other areas of the body, and therefore may be challenging to recognize or diagnose.2 A recent survey conducted by The Harris Poll found that 2 in 5 survey respondents with psoriasis in intertriginous areas did...