Business
Arcadia Biosciences (RKDA) Names Veteran CPG Leader Laura Pitlik Chief Marketing Officer
Accomplished Packaged Goods Marketer Will Lead Product Launch and Brand Execution for Consumer Nutrition, Health and Wellness Portfolio DAVIS, Calif., July
About this update from Arcadia Biosciences, Inc.
[{"type":"text","content":"Accomplished Packaged Goods Marketer Will Lead Product Launch and Brand Execution for Consumer Nutrition, Health and Wellness Portfolio\n\n\nDAVIS, Calif., July 20, 2021 /PRNewswire/ -- Arcadia Biosciences, Inc.® (Nasdaq: RKDA), a producer and marketer of innovative, plant-based health and wellness products, announced it has named Laura Pitlik its chief marketing officer, as the company expands its consumer goods platforms following several key acquisitions. \n\n \n \n \n \n \n \n\n \nA veteran consumer packaged goods strategist, Pitlik will spearhead brand development and omnichannel marketing activities for Arcadia's portfolio of consumer nutrition, health and wellness brands, including GoodWheatTM, Soul SpringTM, ProVaultTM, Saavy NaturalsTM and Zola® coconut water. She will also lead the company's go-to-market strategies for the e-commerce, retail and food service channels. \n\"Having significantly expanded our portfolio of plant-based, better-for-you food and wellness products, Arcadia is now exceptionally well-positioned to accelerate our transition to a dynamic consumer products company in on-trend categories with significant growth potential,\" said Matt Plavan, Arcadia CEO. \"Laura is the right marketing leader at just the right time. With a proven track record of building numerous popular food and beverage brands in fast-paced, competitively demanding environments, she is well-equipped to guide our go-to-market strategies and establish the GoodWheat and Lief Brands portfolios of products as international household name brands – raising the bar on global health.\"\n\"Arcadia is at an exciting inflection point, with a tremendous opportunity to leverage its origins in scientific discovery to now lead the way through seed-to-table innovation in foods that have superior taste and greater intrinsic nutrition with GoodWheat. Additionally, Arcadia's innovative Lief Brands portfolio directly addresses consumers' evolving and increasingly sophisticated wellness needs with unique, quality products,\" said Ms. Pitlik. \"I am thrilled to be joining this outstanding, forward-looking team as the company embarks on a transformational phase of growth.\" \nAn accomplished marketing executive, Pitlik's experience developing new products and brands began early in her career when she led the launch of Dr Pepper® Cherry and continued when s...