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APYX® MEDICAL CORPORATION EMBARKS ON INAUGURAL BRAND CAMPAIGN FOR RENUVION®
Direct-to-Consumer Marketing Shows How Results Can Be Achieved Using Minimally Invasive Technology CLEARWATER, Fla., Jan. 3, 2023 /PRNewswire/ -- Apyx®
About this update from Apyx Medical Corporation
[{"type":"text","content":"Direct-to-Consumer Marketing Shows How Results Can Be Achieved Using Minimally Invasive Technology\nCLEARWATER, Fla., Jan. 3, 2023 /PRNewswire/ -- Apyx® Medical Corporation (NASDAQ: APYX), the manufacturer of Renuvion®, a proprietary helium plasma and radiofrequency technology, today announces the launch of its first-ever direct-to-consumer brand campaign. Entitled #ThisIsMe, the campaign is aimed at U.S. consumers who are interested in a minimally invasive procedure with the Renuvion technology.\n\n \n \n \n \n \n \n\n \nThe Company's campaign targets consumers with a variety of creative content that illustrates the personas of potential patients, all emanating from different walks of life, who want a younger and tighter-looking appearance of their neck and chin.\n\"In an era of superficial innovations, Renuvion goes beneath the surface to uplift, empower and reshape what's possible,\" said Jeff Hoffman, Vice President of Marketing. \"We are a brand that benefits patients physically with results that benefit them emotionally – creating confidence they never could have imagined. To connect with our patients on a personal level, the #ThisIsMe campaign speaks from their perspective.\"\nThis launch features national digital advertising, social media and a redesigned website, which is focused primarily on the consumer and features the creative content in the brand campaign. These assets are designed to raise awareness of Renuvion and highlight the benefits of the technology.\nThe Renuvion brand campaign is launching on the heels of Renuvion's two recent landmark FDA clearances, including an important clearance for using the device to improve the appearance of loose skin on the chin and neck. This breakthrough \"one hour neck procedure\" is a single-treatment, minimally invasive solution that can be performed under a local anesthetic.\nMany in Hollywood have been buzzing about Renuvion recently. Celebrity plastic surgeon and co-host of the hit television series Botched Dr. Paul Nassif reported using Renuvion in a procedure on Passions actress McKenzie Westmore in a recent People magazine feature. Brazilian mega-influencer, actress and singer Camila Loures, 27, recently had a procedure with Renuvion and shared the results with her 18.4 million Instagram followers. Renuvion was also featured in two episodes of the December 2022 The Lea...